This Qantas Frequent Flyer Initiative Accommodates New Parents
Alyson Wyers — April 29, 2016 — Marketing
References: qantaspoints & springwise
This frequent flyer initiative allows parents to hold on to their air miles points up to 18 months after they have a child, taking into account the time they won't be travelling during paternity or maternity leave. The Qantas Status Hold program applies to parents who are expecting or recently welcomed a new addition to the family.
All interested parties have to do is prove they will be taking six months off in a row from paid employment in order to spend more time with their families. Both moms and dads are able to join this frequent flyer initiative, whether biological, foster or adoptive. The scheme allows loyal customers to continue enjoying benefits including lounge access, preferred seating options and other membership offers.
All interested parties have to do is prove they will be taking six months off in a row from paid employment in order to spend more time with their families. Both moms and dads are able to join this frequent flyer initiative, whether biological, foster or adoptive. The scheme allows loyal customers to continue enjoying benefits including lounge access, preferred seating options and other membership offers.
Trend Themes
1. Extended Parental Leave - Disruptive innovation opportunity: Develop innovative programs and services that support working parents by providing extended leave options.
2. Family-friendly Rewards - Disruptive innovation opportunity: Create loyalty programs that cater specifically to parents, offering unique rewards and benefits designed to enhance their family experience.
3. Flexible Membership Options - Disruptive innovation opportunity: Introduce flexible membership options that accommodate life events such as parental leave, allowing customers to pause or hold their memberships without losing benefits.
Industry Implications
1. Airline - Disruptive innovation opportunity: Airlines can differentiate themselves by offering parental leave initiatives, attracting and retaining loyal customers who value family-friendly policies.
2. Human Resources - Disruptive innovation opportunity: HR can develop innovative parental leave policies and benefits that support employees in balancing work and family responsibilities.
3. Loyalty Programs - Disruptive innovation opportunity: Loyalty program providers can create customized offerings that cater to the needs and preferences of parents, enhancing customer loyalty and engagement.
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