Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,101 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,703 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,703 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,101 cutting edge ideas.

French Delicacy Nears Extinction

Clean the Sky - Positive Eco Trends & Breakthroughs

The Ortolan

The ortolan is a copper-breasted bird that migrates from Africa to Europe. Thought to represent the soul of France, it is also a bite-size delicacy: a songbird roasted and gulped down whole. According to tradition, the French shroud their head in a napkin to eat ortolan, which is killed by being drowned in armagnac, plucked and roasted with its yellow skin and skeleton intact. Aficionados say it is satisfyingly crunchy, with a subtle hazelnutty taste.

Ortolan was on the menu at late French President Francois Mitterrand's legendary "last supper" on New Year's Eve, 1995. Though cancer had diminished his appetite, Mitterrand saved room for the piece de resistance, the roasted ortolan, downing the 55 gram bird, bones and all. He died eight days later.

However, this gourmand's delight is now an endangered and illicit species. A 1998 law banned hunting the ortolan in France because of its endangered status. Ortolan hunters - who trap the birds alive and keep them in cages for several weeks to fatten them up - face fines of up to 9,000 euros and six months in prison, if caught and convicted.

However, hunters still kill as many as 30,000 ortolans each year in France alone, contributing to an estimated 30 per cent decline in their numbers over the past decade. Environmentalists complain the law is rarely enforced and blame the poaching on continued demand for roasted ortolan. No longer on restaurant menus in France because of the ban, ortolan is eaten at home or served secretly to special restaurant clients. A single bird can fetch up to $US150 on the black market.

Fans of the dish have decried the increased inspections, saying they threaten a uniquely French culinary tradition. And you thought frogs legs and snails were odd.
Trend Themes
1. Endangered Delicacies - The decline of the ortolan bird highlights the trend of endangered delicacies, creating opportunities for sustainable alternatives or innovative substitutes.
2. Culinary Traditions - The controversial French tradition of eating ortolan demonstrates the trend of preserving cultural gastronomic practices, leading to potential innovations in ethical dining experiences.
3. Black Market Gourmet - The demand for prohibited ortolan birds on the black market signifies the trend of underground gourmet trade, presenting opportunities for legal, high-end culinary experiences.
Industry Implications
1. Sustainable Food Production - The decline of the ortolan bird necessitates advancements in sustainable food production methods to address the demand for endangered delicacies without causing harm to species.
2. Ethical Dining Experiences - The controversy surrounding ortolan consumption creates a need for businesses to develop ethical dining experiences that respect cultural traditions while ensuring the conservation of endangered species.
3. Luxury Culinary Experiences - The presence of ortolan birds on the black market presents an opportunity for the luxury food industry to provide legal, exclusive culinary experiences that are in high demand.
2.9
Score
Popularity
Activity
Freshness