The Minimalist Packaging of These French Caramels is Rustic & Simple
Ady Floyd — June 8, 2015 — Art & Design
References: lebongarcon & thedieline
The Los Angeles candy company Le Bon Garçon packages its authentically hand-crafted French caramels in rustic brown bags and bright boxes. Each French styled sated caramel is wrapped in individual clear plastic to show off the beautifully rich color of the decadent candy.
The packaging design by Adil Kim showcases the French-inspired candies. The packing is a fusion of modern-day and mid-century styles.The boxes use bright colors and simple illustrations of iconic French images like the Eiffel Tower and bicycles to convey the theme. Inside the box, each brown bag gives an authentically rustic vibe and the use of mid-century typography completes the look.
The individual wrapping of the French caramels makes them ideal for sharing and perfect for putting on display. This also allows the caramels to have a long shelf-life even after the box has been opened.
The packaging design by Adil Kim showcases the French-inspired candies. The packing is a fusion of modern-day and mid-century styles.The boxes use bright colors and simple illustrations of iconic French images like the Eiffel Tower and bicycles to convey the theme. Inside the box, each brown bag gives an authentically rustic vibe and the use of mid-century typography completes the look.
The individual wrapping of the French caramels makes them ideal for sharing and perfect for putting on display. This also allows the caramels to have a long shelf-life even after the box has been opened.
Trend Themes
1. Minimalist Packaging - Opportunity for businesses to adopt minimalistic and rustic packaging designs, showcasing authenticity and simplicity.
2. French-inspired Design - Creating products and packaging with French-inspired designs for an aesthetic and thematic appeal.
3. Individual Wrapping - Developing individually wrapped products to enhance shelf-life and encourage sharing.
Industry Implications
1. Confectionery - The confectionery industry can explore innovative packaging designs to enhance product appeal.
2. Food and Beverage - Companies in the food and beverage industry can incorporate French-inspired designs into their packaging to attract consumers.
3. Gift and Luxury Items - Gift and luxury item industries have an opportunity to develop individually wrapped products with minimalist packaging for an authentic and visually appealing experience.
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