Free Trade Sweetriot
Camster M — October 25, 2007 — Social Good
There is no shortage to gourmet chocolate available the world over, but Sarah Endline, former Yahoo exec and Harvard MBA, had a mission: to create a healthier answer to our chocolate cravings. Research involving fellow-chocoholics resulted in Sweetriot, bite-sized nibbles of pure cacao bean covered in dark chocolate, and packaged in tins gussied up by the work of up-and-coming artists.
Chocolate has held us under its spell for thousands of years. The ancient Mayans worshipped the stuff, and we have explorer Hernando Cortez to thank for bringing the cacao bean back to the New World, sparking a love affair that has gone on for centuries.
Deriving its name from a phrase that translates to "food for the gods", chocolate indeed has heavenly properties. In its purest form, the cacao bean is low in sugar and rich in antioxidants.
Made from responsibly sourced cacao beans, Sweetriot can not only guarantee that much needed mood boost, it's also eco-friendly.
Chocolate has held us under its spell for thousands of years. The ancient Mayans worshipped the stuff, and we have explorer Hernando Cortez to thank for bringing the cacao bean back to the New World, sparking a love affair that has gone on for centuries.
Deriving its name from a phrase that translates to "food for the gods", chocolate indeed has heavenly properties. In its purest form, the cacao bean is low in sugar and rich in antioxidants.
Made from responsibly sourced cacao beans, Sweetriot can not only guarantee that much needed mood boost, it's also eco-friendly.
Trend Themes
1. Healthier Chocolate Options - A trend towards creating healthier alternatives to traditional chocolate products, such as Sweetriot's pure cacao nibbles covered in dark chocolate.
2. Artistic Packaging for Food Products - An emerging trend in the food industry is the use of up-and-coming artists to design the packaging for gourmet products, as seen with Sweetriot's tins.
3. Sustainable and Responsible Sourcing - An increasing trend in the chocolate industry is the emphasis on responsibly sourced cacao beans, as demonstrated by Sweetriot's commitment to eco-friendly production.
Industry Implications
1. Chocolates and Confections - The chocolate industry can explore disruptive innovation opportunities by offering healthier and more sustainable alternatives, like Sweetriot's pure cacao nibbles.
2. Art and Design - The art and design industry can collaborate with food brands to create unique, eye-catching packaging, such as the artistic tins used by Sweetriot.
3. Sustainable Food Production - The sustainable food production industry can find opportunities in partnering with chocolate manufacturers that prioritize responsible sourcing, like Sweetriot's use of responsibly sourced cacao beans.
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