The Free People March 2012 Lookbook Stars Martha Hunt and Michele Ouellet
Meghan Young — March 3, 2012 — Fashion
References: freepeople & fashiongonerogue
The Free People March 2012 lookbook was romantically shot in Vietnam. The sprawling mountain landscapes and closeups of local lifestyles add an exotic flavor that could not have been replicated on American soil. Since this particular fashion label is known for their boho chic style, laid-back looks and nature-loving mantra, it is only fitting that its catalog was shot in a place that accentuates all of these qualities.
Lensed by photography duo Joshua Allen and Thomas Northcut, the Free People March 2012 lookbook follows models Martha Hunt and Michele Ouellet as they take in the sights and sounds of a small Vietnamese town. Boldly printed tanks, billowing dresses and colorful denim are at the center-point of this catalog. The American models' natural wavy hair and barely-there makeup complete the lovely looks.
Lensed by photography duo Joshua Allen and Thomas Northcut, the Free People March 2012 lookbook follows models Martha Hunt and Michele Ouellet as they take in the sights and sounds of a small Vietnamese town. Boldly printed tanks, billowing dresses and colorful denim are at the center-point of this catalog. The American models' natural wavy hair and barely-there makeup complete the lovely looks.
Trend Themes
1. Romanticizing-exotic-landscapes - Opportunity for fashion brands to shoot catalogs in unique, foreign locations to add an exotic and romantic element to their brand image.
2. Nature-inspired-fashion - Opportunity for fashion brands to incorporate nature-inspired designs and sustainable materials into their collections to align with the growing demand for eco-friendly fashion.
3. Minimalistic-makeup - Opportunity for beauty brands to embrace the trend of minimalistic makeup, offering products that enhance natural beauty and create a fresh-faced look.
Industry Implications
1. Fashion-brands - Fashion brands can capitalize on the trend of shooting catalogs in exotic locations to create a sense of adventure and fantasy for their customers.
2. Sustainable-fashion - Sustainability-focused fashion brands have the opportunity to showcase their eco-friendly designs and materials inspired by nature in their catalogs.
3. Beauty-industry - Beauty brands can introduce makeup products and techniques that create a minimalistic look, appealing to consumers seeking a more natural and effortless beauty routine.
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