DoorDash is Giving Away Free Impossible Whoppers From Burger King
Grace Mahas — August 7, 2019 — Marketing
DoorDash, a popular food delivery service, recently announced a new promotion where customers can get a free Impossible Whopper from the iconic quick-service restaurant Burger King. The launch is timed perfectly with Burger King's nationwide addition of its vegan burger to its menu.
The giveaway promotion is also promoting DoorDash's subscription service -- the DashPass -- which runs consumers $9.99 USD per month and gives them free delivery on orders $12 USD or higher. The food delivery service is offering a free one-month trial of DashPass and will be delivering free Impossible Whoopers on Friday, August 9th, 2019 for consumers who use the code "DASHPASS5."
This giveaway promotion is a great initiative to have consumers download and become familiar with the app in addition to increasing consumer loyalty.
The giveaway promotion is also promoting DoorDash's subscription service -- the DashPass -- which runs consumers $9.99 USD per month and gives them free delivery on orders $12 USD or higher. The food delivery service is offering a free one-month trial of DashPass and will be delivering free Impossible Whoopers on Friday, August 9th, 2019 for consumers who use the code "DASHPASS5."
This giveaway promotion is a great initiative to have consumers download and become familiar with the app in addition to increasing consumer loyalty.
Trend Themes
1. Vegan Fast Food - Promoting vegan fast food options through giveaways and promotions can increase consumer interest and demand for plant-based food.
2. Food Delivery Subscriptions - Promoting food delivery subscriptions through free trial periods and exclusive deals can encourage consumers to sign up for the service and increase brand loyalty.
3. Green Marketing - Green marketing campaigns promoting vegan fast food options can attract environmentally-conscious consumers and increase brand reputation.
Industry Implications
1. Food Delivery Services - Food delivery services can benefit from partnering with restaurants to offer promotions and exclusive deals to increase consumer engagement.
2. Quick Service Restaurants - Quick service restaurants can increase brand reputation and consumer loyalty by adding plant-based options to their menus and promoting them through giveaways and promotions.
3. Plant-based Food Production - Plant-based food production companies can benefit from partnering with restaurants and food delivery services to promote their products through giveaways and promotions, increasing consumer interest and demand.
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