The Qatar Airways Treasure Hunt is Offering a Mysterious Free Flight
Alyson Wyers — January 13, 2017 — Marketing
References: qatarairways & refinery29
Qatar Airways is currently running a treasure hunt promotion during their Travel Festival, offering a free flight to a mystery location. The Willy Wonka-esque Golden Ticket giveaway consists of a few rare zero fare tickets to a determined destination, valid from January 11 to December 15, 2017. Therefore, it's not an entirely free flight, as taxes and subcharges will still apply.
According to the Qatar Airways website, you can find the Golden Ticket "within the booking results on qatarairways.com during the day the treasure hunt starts in your country." You can participate in the Treasure Hunt on specified dates, depending on your country. Your country has a video containing clues for you to figure out what city the ticket is hidden in. Using the site's search tool, you input different dates until you find the ticket and then complete the booking.
According to the Qatar Airways website, you can find the Golden Ticket "within the booking results on qatarairways.com during the day the treasure hunt starts in your country." You can participate in the Treasure Hunt on specified dates, depending on your country. Your country has a video containing clues for you to figure out what city the ticket is hidden in. Using the site's search tool, you input different dates until you find the ticket and then complete the booking.
Trend Themes
1. Hidden Ticket Giveaways - The rise of hidden ticket giveaways, whether through treasure hunts or other creative methods, provides an opportunity for airlines and travel companies to generate excitement and engagement with their brand and offer a unique and fun experience to their customers.
2. Interactive Promotions - The use of interactive, gamified promotions such as treasure hunts can create a more engaging and memorable experience for customers, providing opportunities for companies in various industries to increase brand awareness and customer loyalty.
3. Mystery Travel - The popularity of mystery travel experiences, such as the Qatar Airways Treasure Hunt, indicates a growing interest in unique and spontaneous adventures, presenting an opportunity for travel companies to offer more customized, creative and personalized packages for their customers.
Industry Implications
1. Airlines - Airlines can create innovative promotions like hidden ticket giveaways to increase engagement with their customers, foster brand loyalty, and drive sales.
2. Travel Agencies - Travel agencies can capitalize on the trend of mystery travel experiences by offering customized and unique packages to attract customers looking for more personalized, creative, and spontaneous adventures.
3. Marketing and Advertising - The use of interactive and gamified promotions, like the Qatar Airways Treasure Hunt, provides a new avenue for marketing and advertising companies to help brands boost their engagement with customers and stand out in a crowded and competitive market.
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