The Frederic Malle Home Fragrance Collection is Truly New
Robyn Currie — January 29, 2010 — Art & Design
References: editionsdeparfums & luxist
I always find that home scents don’t really do a good job at being scents, they are more like home deodorants, over powering odors that blanket the room. But Frederic Malle home fragrance is breaking new ground in scents, and scent diffusion.
The scents complement the home, and the new techniques boggle the mind. Sure Frederic Malle home fragrance has a line of candles, but they also have the fleur mechanique, a device that will simulate the scent of fresh flowers, while appearing like a red cube. And the rubber incense that will emit fragrance from a rubber mat.
The scents complement the home, and the new techniques boggle the mind. Sure Frederic Malle home fragrance has a line of candles, but they also have the fleur mechanique, a device that will simulate the scent of fresh flowers, while appearing like a red cube. And the rubber incense that will emit fragrance from a rubber mat.
Trend Themes
1. New Techniques in Home Fragrances - Frederic Malle's innovative techniques using the fleur mechanique and rubber incense could disrupt the traditional home fragrances industry.
2. Scent Diffusion Technology - The development of scent diffusion technology by Frederic Malle could lead to new opportunities in the air freshener industry.
3. Complementing Home Scents - There is an opportunity for companies to create home scents that complement the home, rather than overpowering it.
Industry Implications
1. Home Fragrances Industry - Frederic Malle's innovative products could disrupt the home fragrance industry.
2. Air Freshener Industry - The development of scent diffusion technology could lead to disruptive innovation in the air freshener industry.
3. Candle Industry - The introduction of new products, such as the fleur mechanique, could shake up the traditional candle industry.
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