Frameri Lets You Swap Out Your Frames and Lenses at Will
Michael Hines — October 3, 2013 — Lifestyle
References: frameri & springwise
Frameri is set on making owning multiple pairs of glasses a thing of the past. The California-based startup creates frames and lenses that are interchangeable. The idea is that glasses have become as much a fashion statement as the clothing that you wear, so why shouldn’t you be able to freely customize them?
In addition to the fashion aspect, Frameri frees wearers of glasses from having to constantly replace their specs. Should your frame or your lenses break, simply swap them out for a new pair. All of the frames are handmade and the lenses have a hard polymer coating to ensure that they stay durable over thousands of switch outs. Frameri took to Indiegogo to raise funds and has surpassed its goal of $30,000 with more than two week left on the campaign.
In addition to the fashion aspect, Frameri frees wearers of glasses from having to constantly replace their specs. Should your frame or your lenses break, simply swap them out for a new pair. All of the frames are handmade and the lenses have a hard polymer coating to ensure that they stay durable over thousands of switch outs. Frameri took to Indiegogo to raise funds and has surpassed its goal of $30,000 with more than two week left on the campaign.
Trend Themes
1. Interchangeable Eyewear - The trend of interchangeable eyewear provides an opportunity for businesses to offer customizable and versatile eyewear options to consumers.
2. Fashionable Eyeglasses - The trend of eyeglasses as a fashion statement opens up opportunities for businesses to create stylish and customizable frames for consumers.
3. Durable Eyeglass Accessories - The trend of durable eyeglass accessories presents an opportunity for businesses to develop long-lasting frames and lenses that can be easily replaced or swapped out.
Industry Implications
1. Eyewear - The eyewear industry can capitalize on the trend of interchangeable glasses by offering a wide range of frame and lens options that can be customized by consumers.
2. Fashion - The fashion industry can tap into the trend of eyeglasses as a fashion statement by collaborating with eyewear brands to create stylish and trendy frames.
3. Retail - The retail industry can benefit from the trend of durable eyeglass accessories by expanding their product offerings to include high-quality frames and lenses that can be easily replaced or repaired.
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