The 'Framed: Who Are You?' Chart is Eye-Opening
Courtney Scharf — June 6, 2012 — Pop Culture
References: readingglassesshopper & holykaw.alltop
The 'Framed: Who Are You? chart, created by Reading Glasses Shopper, gives a hilarious run-through of what people may make of one's choice of spectacles.
From hipster to artist and everywhere in between, the chart is a hilarious (albeit stereotype-based) take on the personalities behind these popular styles. The guide is extremely straightforward and contains little text apart from a short title for each pair. Minimalist and exceptionally well-designed with wonderfully whimsy graphics, the chart is a pleasure to look at and even more fun to read. The scheme of the graph is extremely subtle, featuring a muted background with popping (but not overwhelming) colored glasses.
Referencing multiple cultural trends and icons, this graph is intriguing regardless of whether a reader is in the market for a new pair of glasses.
From hipster to artist and everywhere in between, the chart is a hilarious (albeit stereotype-based) take on the personalities behind these popular styles. The guide is extremely straightforward and contains little text apart from a short title for each pair. Minimalist and exceptionally well-designed with wonderfully whimsy graphics, the chart is a pleasure to look at and even more fun to read. The scheme of the graph is extremely subtle, featuring a muted background with popping (but not overwhelming) colored glasses.
Referencing multiple cultural trends and icons, this graph is intriguing regardless of whether a reader is in the market for a new pair of glasses.
Trend Themes
1. Eyewear Stereotyping - The trend of humorously stereotyping personalities based on eyewear choices presents an opportunity for companies to create personalized marketing campaigns.
2. Minimalist Design - The trend of subtle and well-designed infographics presents an opportunity for companies to visually communicate complex information in a simple and visually appealing way.
3. Whimsical Graphics - The trend of using playful and whimsical graphics presents an opportunity for companies to enhance their brand identity and create more engaging content.
Industry Implications
1. Eyewear Industry - Companies in the eyewear industry can use this trend to create personalized marketing campaigns that connect with customers on a deeper level.
2. Marketing Industry - Marketers can leverage the minimalist design trend to create high-impact infographics that clearly communicate complex information and capture audience attention.
3. Design Industry - Designers can use the trend of playful and whimsical graphics to create visual content that stands out and creates a memorable brand identity.
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