The Frame Pilates Reformer Offers the Experience of a Studio at Home
Grace Mahas — November 3, 2022 — Lifestyle
References: goop
The Frame Pilates Reformer offers the experience of a studio reformer at home. The small space-friendly machine is sleek, aesthetically pleasing, and portable. It features a built-in Bluetooth-enabled touchscreen monitor that can stream full Pilates classes and sync up to your workout playlist.
The brand was launched by Melissa Bentivoglio and Lee Belzberg to help users save money on expensive studio classes and offer more flexibility. Frame offers a groundbreaking approach to Pilates that disrupts the traditional at-home fitness market. With investment from 24-Hour Fitness Founder and former CEO, Mark Mastrov, and CEO of Core Health and Fitness, Michael Bruno, Melissa and Lee are upgrading and revolutionizing the traditional Pilates Reformer experience.
The Frame Pilates Reformer is available to purchase for $4,249.00.
The brand was launched by Melissa Bentivoglio and Lee Belzberg to help users save money on expensive studio classes and offer more flexibility. Frame offers a groundbreaking approach to Pilates that disrupts the traditional at-home fitness market. With investment from 24-Hour Fitness Founder and former CEO, Mark Mastrov, and CEO of Core Health and Fitness, Michael Bruno, Melissa and Lee are upgrading and revolutionizing the traditional Pilates Reformer experience.
The Frame Pilates Reformer is available to purchase for $4,249.00.
Trend Themes
1. Streaming Fitness Equipment - Opportunity to create more streaming fitness equipment at home, offering a convenient and cost-effective solution for consumers.
2. Smart Pilates Machines - Disruptive innovation opportunity to create more technologically advanced Pilates machines that offer a more connected and personalized workout experience.
3. At-home Studio Equipment - Trend in creating more aesthetically pleasing and space-friendly at-home studio equipment to provide consumers with the experience of a studio from the comfort of their own home.
Industry Implications
1. Fitness - Opportunities for fitness companies to expand their offerings and create new products that cater to consumers looking for more convenient and cost-effective at-home workouts.
2. Consumer Electronics - Potential opportunity for consumer electronics companies to partner with fitness equipment companies to create smart machines that offer streaming capabilities and personalized workouts.
3. Home Goods - Opportunities for home goods companies to expand their product lines to include space-friendly and aesthetically pleasing at-home studio equipment for consumers looking to create their own workout space.
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