FIELE FRAGRANCES is a Line of Luxurious Artisanal Perfumes
Rebecca Byers — August 11, 2015 — Fashion
References: fielefragrances & thedieline
FIELE FRAGRANCES is a California-based company producing high quality perfumes with international inspirations. The dynamic product range features a diverse selection of scents each united by the purpose of connecting individuals with a specific time and place. Each fragrance is produced in-house by hand in small batches at FIELE's Santa Monica lab.
Each FIELE FRAGRANCE is inspired by a particular place, with ingredients sourced from the exotic sources of inspiration. Cedrus is an eau de parfum "wildcrafted" from ingredients sourced in the Himalayas, while Myrrha is made from ingredients cultivated in Somalia.
FIELE is borrowed from an old West Frisian word that means "to feel." The innovative brand's insistence on inspiring feeling through the senses speaks to the growing consumer desire for emotional connectivity wherever possible.
Each FIELE FRAGRANCE is inspired by a particular place, with ingredients sourced from the exotic sources of inspiration. Cedrus is an eau de parfum "wildcrafted" from ingredients sourced in the Himalayas, while Myrrha is made from ingredients cultivated in Somalia.
FIELE is borrowed from an old West Frisian word that means "to feel." The innovative brand's insistence on inspiring feeling through the senses speaks to the growing consumer desire for emotional connectivity wherever possible.
Trend Themes
1. Locally Sourced Fragrances - There's an opportunity for small businesses to create artisanal perfumes using locally sourced ingredients and unique inspirations.
2. Sensory Branding - Brands across industries can explore ways to create emotional and sensory connections with their consumers through their products and packaging.
3. Personalized Fragrances - Advancements in technology like AI and 3D printing can provide opportunities for consumers to personalize fragrances based on their preferences and experiences.
Industry Implications
1. Fragrance Industry - Small, local, and artisanal fragrance companies can create a unique niche for themselves that appeals to consumers who want something more meaningful than mass-produced fragrances.
2. Luxury Goods Industry - Luxury brands can explore ways to incorporate sensory experiences into their products and packaging to create a more personalized and emotionally connected experience for their consumers.
3. Beauty Industry - Beauty companies can integrate technology that allows consumers to personalize fragrances based on their individual preferences and formulate unique perfumes that cater to a wide range of consumers.
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