Zara's Fragrance for Kids Boasts Playful Packaging That Rotates
Laura McQuarrie — May 26, 2017 — Life-Stages
References: zara & packagingoftheworld
ZARA KIDS recently introduced a set of fragrance for kids that's packaged in playful cardboard tubes.
Two fragrances were designed for boys and girls between the ages of three and 14. In order to appeal to this target market, ZARA KIDS worked with the Lavernia & Cienfuegos creative agency on a packaging design that would catch the eyes of kids. The tubes feature the images of a bunny and a robot, both of which have cut-out eyes that reveal different patterns underneath when the topmost part of the tube is rotated.
This playful fragrance packaging system for kids has the potential to serve as a toy itself, even when the scented product within is removed.
Two fragrances were designed for boys and girls between the ages of three and 14. In order to appeal to this target market, ZARA KIDS worked with the Lavernia & Cienfuegos creative agency on a packaging design that would catch the eyes of kids. The tubes feature the images of a bunny and a robot, both of which have cut-out eyes that reveal different patterns underneath when the topmost part of the tube is rotated.
This playful fragrance packaging system for kids has the potential to serve as a toy itself, even when the scented product within is removed.
Trend Themes
1. Kid-friendly Fragrance Packaging - The playful packaging design for kids' fragrances can inspire the development of other child-centric packaging solutions.
2. Interactive Packaging Design - The rotating top of the fragrance tubes demonstrates the potential for interactive packaging that engages consumers in a unique way.
3. Multifunctional Product Packaging - The fragrance tubes that can be used as a toy present opportunities for creating multifunctional packaging for various products.
Industry Implications
1. Fragrance Industry - Fragrance brands can leverage interactive packaging to create a more appealing and engaging experience for young consumers.
2. Children's Product Industry - The innovative fragrance packaging demonstrates the potential for creative and interactive packaging designs for children's products.
3. Creative Agency Industry - Creative agencies specializing in packaging design can capitalize on the demand for kid-friendly packaging solutions.
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