Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,988 inspiring examples.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,988 cutting edge ideas.

Seltzer Entertainment Partnerships

Clean the Sky - Positive Eco Trends & Breakthroughs

Fountain Hard Seltzer is Expanding in the United Kingdom

— March 20, 2022 — Business
fountain Hard Seltzer was originally founded in Brooklyn, New York and now, the cans are traveling overseas to the United Kingdom thanks to a new partnership between Fountain Worldwide Ltd. and ASM Global, "the world’s leading producer of entertainment experiences, venue management, and event strategy."

fountain Hard Seltzer combines a refreshing taste of alcohol-infused sparkling water with a retro-inspired colorful packaging on the can that surely causes it to stand out on the shelf. Due to the partnership, the brand is anticipating 500+ events across 22 different venues in the year 2022. fountain Hard Seltzer UK Partner Jon Hamm shared about the collaboration: "We are out there and getting cans in hands, working hard to get the demand for our venues. The new partnership is key to our ambition for Fountain in the UK in 2022 and beyond."

Image Credit: fountain Hard Seltzer
Trend Themes
1. Hard-seltzer Event Sponsorship - Opportunity for hard seltzer brands to partner with entertainment companies to sponsor events and increase brand visibility.
2. Colorful Packaging Designs - Brands can differentiate themselves from competitors by incorporating vibrant, eye-catching designs on their packaging, attracting customers' attention on store shelves.
3. Alcohol-infused Sparkling Water - Increasing popularity of hard seltzers provides opportunity for innovation and expansion into the alcohol-infused sparkling water market.
Industry Implications
1. Beverage - Opportunity for beverage companies to create and market their own hard seltzer product lines, taking advantage of the drink's growing popularity.
2. Entertainment - Event production and management companies can partner with hard seltzer brands to enhance their sponsorships and provide attendees with unique, refreshing drink options.
3. Packaging - Packaging manufacturers can offer customized designs and materials for hard seltzer companies looking to differentiate their products and improve visual appeal.
0.9
Score
Popularity
Activity
Freshness