Nike Unveils Images for Its New Nike Dunk Low Model in 'Fossil Rose'
Niko Pajkovic — February 1, 2022 — Fashion
Nike Sportswear has released the first official images for its newest Nike Dunk Low model in 'Fossil Rose,' which will arrive alongside a Nike Dunk High in an inverted colorway version.
The soft and tonal color scheme utilizes unique hues named Phantom, Fossil Rose, Aura, and Summit White, which are layered atop textured materials, namely, premium suede. Faded tones dress the shoe's suede uppers, while pale blue overlays rest atop its icy white base. Meanwhile, the sneakers laces, heel tabs, tongue tags, and outsoles arrive in a pinkish-brown that is balanced out by the shoe's white midsoles.
The Nike Dunk 'Fossil Rose' Pack, which includes both the low and high-top version of the sneaker, will be released this Spring 2022 and will be available to purchase on Nike's website.
Image Credit: Nike
The soft and tonal color scheme utilizes unique hues named Phantom, Fossil Rose, Aura, and Summit White, which are layered atop textured materials, namely, premium suede. Faded tones dress the shoe's suede uppers, while pale blue overlays rest atop its icy white base. Meanwhile, the sneakers laces, heel tabs, tongue tags, and outsoles arrive in a pinkish-brown that is balanced out by the shoe's white midsoles.
The Nike Dunk 'Fossil Rose' Pack, which includes both the low and high-top version of the sneaker, will be released this Spring 2022 and will be available to purchase on Nike's website.
Image Credit: Nike
Trend Themes
1. Tonal Color Sneakers - A growing consumer preference towards unique color schemes and textures in sneakers creates an opportunity for brands to experiment with tonal color sneakers featuring textured materials.
2. Pastel Colorways - Increasing demand for pastel colorways in sneakers opens up a market for brands to introduce new color palettes and textures in their product line.
3. Sustainable Sneakers - The use of premium suede in sneakers presents an opportunity for brands to transition to sustainable materials in their products that utilize eco-friendly suede alternatives that are environmentally sustainable.
Industry Implications
1. Footwear Industry - The footwear industry continues to see demand for unique and textured sneakers, opening up the opportunity for brands to introduce tonal color schemes and sustainable materials in their products.
2. Fashion Retail Industry - Retailers can respond to increasing consumer preference towards pastel colorways and unique textures by curating product lines that feature such products in their stores.
3. Sustainable Fashion Industry - Sustainable fashion brands have the potential to capitalize on the trend of consumers seeking out environmentally-friendly products by introducing eco-friendly suede alternatives in their product line.
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