FORTY PERCENT AGAINST RIGHTS
References: richardsonshop & hypebeast
FORTY PERCENT AGAINST RIGHTS works in collaboration with Rokudenashi Majutsu Koushi, a manga series, and Japanese retail label TOKYO on a minimal capsule. The collaborative effort between the three results in simplistic pieces in the form of tees, mesh bags, and hoodies, revolving around a color palette of white, black, orange, pink, and blue.
The designs directly reference the Japanese novel, 'Akashic Records of Bastard Magic Instructor.' The timeless designs feature Richardson exclusive pieces, with the hoodies arriving in blue, pink, gray, and black, and the tees in white, orange, and black. The overall design language boasts a simple foundation before each piece is detailed with some branding details at the front. The entire capsule is now available for purchase online at Richardson.
The designs directly reference the Japanese novel, 'Akashic Records of Bastard Magic Instructor.' The timeless designs feature Richardson exclusive pieces, with the hoodies arriving in blue, pink, gray, and black, and the tees in white, orange, and black. The overall design language boasts a simple foundation before each piece is detailed with some branding details at the front. The entire capsule is now available for purchase online at Richardson.
Trend Themes
1. Collaborative Fashion Capsules - Opportunity for brands to collaborate with artists and designers to create limited edition collections that appeal to niche markets.
2. Minimalist Color Palettes - Potential to cater to consumers who prefer simple, timeless designs with a limited color palette.
3. Branded Mesh Bags - Innovative opportunity to incorporate branding into functional accessories like mesh bags, combining style and practicality.
Industry Implications
1. Fashion - Fashion brands can explore collaborative partnerships to create unique, limited edition collections that resonate with specific target audiences.
2. Retail - Retailers can capitalize on the demand for minimalist and timeless designs by curating and offering products that fit this aesthetic.
3. Accessories - Accessory brands can incorporate branding and style into functional items like mesh bags, appealing to fashion-conscious consumers seeking both practicality and style.
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