Americans Know More About Pop Culture Than Their Own Constitution
Nigel Goodwin — March 1, 2006 — Art & Design
References: news.bbc
Last Saturday, 62-year-old singer Cher rocked her see-through body suit when performing at a David Foster and Friends concert in Las Vegas.
The see-through body suit she wore was a similar outfit to a black bodysuit she wore 20 years ago in her music video “Turn Back Time.â€
After claiming that getting old “sucks,†the legendary singer seems to be turning her current wardrobe back in time in order to recapture her youth.
Implications - If you think about it, this kind of reversion back to youth seems totally normal. I know many people who would agree that childhood was a time in their lives that they treasured a great deal. With that being said, using celebrities like Cher as our examples may not be the smartest idea.
The see-through body suit she wore was a similar outfit to a black bodysuit she wore 20 years ago in her music video “Turn Back Time.â€
After claiming that getting old “sucks,†the legendary singer seems to be turning her current wardrobe back in time in order to recapture her youth.
Implications - If you think about it, this kind of reversion back to youth seems totally normal. I know many people who would agree that childhood was a time in their lives that they treasured a great deal. With that being said, using celebrities like Cher as our examples may not be the smartest idea.
Trend Themes
1. Nostalgia Fashion - There is an opportunity for fashion brands to capitalize on the trend of reverting back to nostalgic clothing styles, much like how Cher wears similar outfits from her past performances.
2. Pop Culture Obsession - The trend of Americans knowing more about pop culture than their own constitution presents opportunities for businesses to create products or services that tie into popular movies, TV shows and music.
3. Aging Youthfully - There is a growing trend for older individuals to try and recapture their youth, which presents opportunities for industries such as health and wellness, beauty, and fashion to provide products and services tailored to this group.
Industry Implications
1. Fashion - The fashion industry can create a niche market by catering to individuals who are embracing nostalgia and seeking to wear iconic fashion styles of the past.
2. Entertainment - The entertainment industry can leverage Americans' obsession with popular culture by creating new TV shows, movies and music that resonate with current trends.
3. Health and Wellness - The health and wellness industry can create products and services designed to help older individuals maintain their youthfulness, such as anti-aging treatments and supplements.
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