The Forever Lazy Puts a Fresh Face on Footie Pajamas
Michael Hines — January 20, 2011 — Marketing
References: orderforeverlazy
With winter in full swing, the Forever Lazy could not have picked a better time to make its debut. Looking to cash in on the Snuggie’s success, the Forever Lazy is an adult-sized set of pajamas, complete with a hood and feet covers.
While the Forever Lazy does seem kind of silly and too Snuggie-like, I am nonetheless intrigued. These actually look pretty comfortable and are nowhere near as embarrassing as a pair of regular footie pajamas. Check out the video for the Forever Lazy featured here and keep yourself warm this winter!
While the Forever Lazy does seem kind of silly and too Snuggie-like, I am nonetheless intrigued. These actually look pretty comfortable and are nowhere near as embarrassing as a pair of regular footie pajamas. Check out the video for the Forever Lazy featured here and keep yourself warm this winter!
Trend Themes
1. Casualwear Innovation - The Forever Lazy represents an innovative approach in the casualwear industry by offering adult-sized pajamas with a hood and feet covers.
2. Snuggie-inspired Fashion - The popularity of the Snuggie opens opportunities for clothing brands to create Snuggie-inspired fashion like the Forever Lazy.
3. Comfort-focused Clothing - The Forever Lazy taps into the trend of comfort-focused clothing, providing consumers with a cozy alternative to regular pajamas.
Industry Implications
1. Apparel Industry - The apparel industry can explore disruptive innovation opportunities by incorporating the comfort and functionality of the Forever Lazy into their product lines.
2. Home Goods Industry - The success of the Snuggie and the Forever Lazy demonstrates that there is a market for innovative home goods that provide warmth and comfort.
3. Leisurewear Industry - The leisurewear industry can embrace disruptive innovation by developing more versatile and cozy options like the Forever Lazy for consumers seeking comfort in their clothing.
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