The Forever 21 x Cheetos Collection is Limited-Edition
Michael Hemsworth — June 11, 2019 — Business
The Forever 21 x Cheetos collection is the latest collaboration from the fast fashion brand that will offer fans of the iconic cheesy snack to literally wear their pride on their sleeve. The limited-edition lineup of fashions includes styles for both men and women ranging in price from $5 to $30 a piece, and includes graphic tees, swimsuits, shorts, socks, slides and crop tops. Each one of the products are emblazoned with the snack brand's logo, mascot Chester Cheetah or slogans like "It's Not Easy Being Cheesy."
The Forever 21 x Cheetos collection is available from the retailer both in-stores and online while supplies last, and is sure to be coveted by fans of the cheesy snack food.
The Forever 21 x Cheetos collection is available from the retailer both in-stores and online while supplies last, and is sure to be coveted by fans of the cheesy snack food.
Trend Themes
1. Branded Collaborations in Fashion - Collaborations between fast fashion brands and food/snack companies offer a disruptive innovation opportunity to create unique and limited-edition collections that appeal to brand fans.
2. Food-inspired Fashion - The trend of food-inspired fashion allows consumers to express their love for their favorite snacks by wearing clothing and accessories with snack logos, mascots, or slogans.
3. Limited-edition Fashion Collections - The popularity of limited-edition fashion collections, like the Forever 21 x Cheetos collaboration, creates a sense of exclusivity and drives consumer demand for unique and collectible items.
Industry Implications
1. Fast Fashion - Collaborations with food/snack brands can help fast fashion brands differentiate themselves in the market and attract new customers who are fans of the partnered snack brands.
2. Snack/food Industry - Collaborating with fashion brands allows snack/food companies to leverage their brand awareness and expand their presence into the fashion industry, reaching a new audience of fashion-conscious consumers.
3. Ecommerce/retail - The availability of limited-edition fashion collections both in-store and online presents a disruptive innovation opportunity for retailers to drive sales and create hype through exclusive collaborations and online shopping experiences.
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