The Forever 21 x Baby Phat Collab Introduces the Brand to a New Generation
Laura McQuarrie — June 14, 2019 — Fashion
This summer, Forever 21 has dropped unique and unexpected collaborations with Ford, Cheetos and even the United States Postal Service and fans can now look forward to the Forever 21 x Baby Phat line. The American apparel brand created by model and entrepreneur Kimora Lee Simmons in 1998 is now being introduced to a new generation of young consumers with fun pieces like leopard print bike shorts, distressed jeans, tube tops, mini skirts and plenty of accessories to finish the looks.
The affordably priced collection begins at under $4 and features pieces that cost no more than $38. Fans of the original styles from Baby Phat will appreciate seeing the brand's signature rhinestone cat on various pieces from the 90s-inspired designs.
The affordably priced collection begins at under $4 and features pieces that cost no more than $38. Fans of the original styles from Baby Phat will appreciate seeing the brand's signature rhinestone cat on various pieces from the 90s-inspired designs.
Trend Themes
1. Revived 90s Apparel - The Forever 21 x Baby Phat collab showcases the trend of reviving 90s apparel for a new generation of consumers.
Industry Implications
1. Fashion Retail - Fashion retailers have an opportunity to tap into the trend of revived 90s apparel by collaborating with iconic brands like Forever 21 x Baby Phat.
2. Apparel Manufacturing - Apparel manufacturers can capitalize on the revived 90s apparel trend by producing nostalgic designs reminiscent of the 90s era.
3. Fashion Accessories - Fashion accessory brands can seize the opportunity presented by the revived 90s apparel trend by creating accessories that complement the nostalgic styles.
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