Forever 21 and K-Swiss Partnered to Launch a Back-to-School Collection
Grace Mahas — August 22, 2019 — Social Good
From plaid and neon to fanny packs, 90s nostalgia is present in the fashion world, and thanks to the limited-edition Forever 21 and K-Swiss collaboration, Millennials can dress in uber-chic, retro-themed apparel. The collection includes preppy logo patches atop cropped cable-knit sweaters, branded white tennis skirts, and matching velvet tracksuits.
The Forever 21 and K-Swiss collection is perfect for back-to-school season and will give students an avant-garde and sophisticated wardrobe to dazzle their peers. "We combined classic vintage sportswear with modern streetwear using their throwback logos, creating a preppy meets street vibe,” says Linda Chang, VP of Merchandising at Forever 21.
The collaboration between the two brands also included a Leadership Summit to encourage, prepare, and empower 12 young females to succeed in their future careers.
The Forever 21 and K-Swiss collection is perfect for back-to-school season and will give students an avant-garde and sophisticated wardrobe to dazzle their peers. "We combined classic vintage sportswear with modern streetwear using their throwback logos, creating a preppy meets street vibe,” says Linda Chang, VP of Merchandising at Forever 21.
The collaboration between the two brands also included a Leadership Summit to encourage, prepare, and empower 12 young females to succeed in their future careers.
Trend Themes
1. Retro Fashion - The popularity of 90s-themed apparel showcases a trend for retro fashion, creating opportunities for brands to tap into nostalgic styles.
2. Collaborative Collections - Partnerships between brands like Forever 21 and K-Swiss demonstrate the trend of creating limited-edition, co-branded collections to attract customers.
3. Preppy Streetwear - The fusion of preppy and streetwear styles in the Forever 21 and K-Swiss collaboration highlights a trend for combining different fashion influences for a unique look.
Industry Implications
1. Fashion Retail - The success of the Forever 21 and K-Swiss collaboration presents opportunities for fashion retailers to capitalize on the demand for 90s-themed apparel.
2. Apparel Manufacturing - Manufacturers can take advantage of the trend for collaborative collections by partnering with brands to create limited-edition apparel lines.
3. Youth Empowerment - The Leadership Summit organized as part of the Forever 21 and K-Swiss collaboration highlights opportunities for industries focused on empowering young individuals for future success.
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