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Wild Birch Eye Creams

Clean the Sky - Positive Eco Trends & Breakthroughs

Ursa Major's Forest Alchemy Eye Cream Features Forest-Derived Ingredients

— July 9, 2021 — Fashion
Launching soon, the Forest Alchemy Eye Cream by Ursa Major is a skincare product that stands out for its use of forest-derived ingredients to boost the radiance of the delicate skin around the eyes. Raw wild birch sap is a key ingredient in the eye cream, along with white oak bark stem cells to stimulate microcirculation and tremella mushroom (also known as snow mushroom) which is known for retaining 500 times its weight in water. For this reason, snow mushroom is a natural hydrator and plumping ingredient that's popular in skincare for its ability to attract moisture to the skin.

The nourishing all-in-one eye cream helps to create smoother, softer skin, all the while decreasing puffiness and the visibility of fine lines and dark circles.
Trend Themes
1. Forest-derived Skincare - The use of wild birch sap, white oak bark stem cells, and tremella mushroom in Ursa Major's eye cream shows the potential for forest-derived ingredients in skincare.
2. Hydrating Ingredients - The use of snow mushroom as a hydrating and plumping ingredient in Ursa Major's eye cream suggests a trend towards incorporating unique and effective hydrating ingredients in skincare products.
3. All-in-one Products - Ursa Major's Forest Alchemy Eye Cream is an all-in-one product that reduces puffiness, fine lines, and dark circles, representing a trend towards multifunctional skincare products.
Industry Implications
1. Skincare Industry - The use of innovative and unique ingredients in Ursa Major's eye cream suggests an opportunity for skincare companies to create new and differentiated products.
2. Natural Skincare Industry - The use of forest-derived ingredients in Ursa Major's eye cream highlights an opportunity for natural skincare companies to incorporate unique and sustainable ingredients in their products.
3. Beauty Retail Industry - The trend towards all-in-one skincare products like Ursa Major's Forest Alchemy Eye Cream suggests an opportunity for beauty retailers to showcase multifunctional and innovative products to their customers.
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