The Ford Mindful Mode Helps Drivers Avoid Digital Distractions
Michael Hemsworth — March 30, 2019 — Autos
References: media.ford & slashgear
The vehicles for purchase today are loaded with technology that could actually keep some drivers more connected than they might want, so the Ford Mindful Mode has been announced by the automotive brand to counteract this. The car information display mode works by eliminating visual clutter, connectivity and the like to let them spend their time driving as more of a disconnected period for themselves. This will likely come as welcome news to commuters who are seeking to regain some time alone as they drive to work instead of taking calls and staying informed of incoming notifications.
Ford Explorer Brand Marketing Manager Lee Newcombe spoke on the new Ford Mindful Mode saying, "We live in a world of ubiquitous screens, and the information can be overwhelming. New ‘Mindful Mode’ in the all-new Explorer offers a break from the constant stream of information and alerts bombarding us by giving drivers the option to disengage and take a moment for themselves away from the chaos technology can wreak."
Ford Explorer Brand Marketing Manager Lee Newcombe spoke on the new Ford Mindful Mode saying, "We live in a world of ubiquitous screens, and the information can be overwhelming. New ‘Mindful Mode’ in the all-new Explorer offers a break from the constant stream of information and alerts bombarding us by giving drivers the option to disengage and take a moment for themselves away from the chaos technology can wreak."
Trend Themes
1. Anti-distraction Car Info Displays - Automakers are introducing displays that reduce digital distractions so drivers can focus on the road, presenting the opportunity for further development of these displays with data visualization and personalization features.
2. Mindful Driving Technology - There is an emerging trend in the automotive industry for technology that promotes a focused and mindful driving experience, creating the opportunity to develop additional features such as driver coaching and feedback.
3. Driver-centric Features - As consumers become increasingly concerned with their digital well-being, industries such as automotive and technology will need to prioritize features that promote a healthy, mindful relationship with technology.
Industry Implications
1. Automotive - Car manufacturers can leverage the demand for safer, more mindful driving experiences and continue to create innovative technology that promotes a safe driving experience.
2. Technology - Technology companies can collaborate with the automotive industry to develop customizable displays and features that cater to a driver's individual preferences and needs.
3. Insurance - Insurance companies can offer incentives and discounts to drivers who use technology that promotes safe driving habits, such as the Ford Mindful Mode, ultimately reducing the risk of accidents and claims.
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