Ford Environmental Ads Urge Consumers to Feed the Planet
Amelia Roblin — June 5, 2011 — Eco
References: jwt.br & adsoftheworld
Although a human being able to step into the shoes of a chimpanzee or a goldfish is never going to happen, these Ford Environmental Conservation Award ads ask consumers to try. The method of such an effort is to consider the actions one makes in day-to-day life under the microscope of whether or not the natural world is harmed.
The campaign clearly asserts that "those who help nature end up helping themselves," and as an extension, feeding yourself may be feeding many of the earth's animal species. The way in which this JWT advertising agency in Brazil are communicating this message is by painting the face of a fish and a monkey onto the cheek of a man. Their mouths become his mouth in the Ford Environmental Conservation Award ads.
The campaign clearly asserts that "those who help nature end up helping themselves," and as an extension, feeding yourself may be feeding many of the earth's animal species. The way in which this JWT advertising agency in Brazil are communicating this message is by painting the face of a fish and a monkey onto the cheek of a man. Their mouths become his mouth in the Ford Environmental Conservation Award ads.
Trend Themes
1. Environmentalism Advertising - More companies using advertising campaigns to encourage environmentalism among consumers.
2. Eco-friendly Messaging - Companies using eco-friendly messaging as part of their corporate social responsibility strategies.
3. Human and Nature Relationship - Efforts to strengthen the relationship between humans and nature, highlighting the interconnectedness of both.
Industry Implications
1. Automotive - Automotive companies can adopt eco-friendly messaging to promote sustainability of their products.
2. Advertising - Advertising agencies can develop campaigns that encourage environmentalism through creative messaging.
3. Consumer Goods - Consumer goods companies can use messaging that highlights their commitment to sustainability and ecological responsibility.
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