These Shoes are Personalized by Star Wars: The Force Awakens Images
Charlotte Joyce Kidd — September 9, 2015 — Fashion
As part of Force Friday, Adidas and Lucasfilms released this line of Superstar and ZX Flux sneakers that can be personalized with a range of Star Wars: The Force Awakens images.
On the Star Wars section of the Mi Adidas site, sneaker lovers can choose from a large selection of sneakers to personalize, including several unique metallic versions of classic Adidas styles. After choosing a shoe style, there is the option to customize the shoe with a variety of The Force Awakens images.
The images actually reveal never-before-seen scenes, characters and props from the latest installment of the Star Wars franchise, with a new set of graphics due to be released monthly until the opening of Star Wars: The Force Awakens.
On the Star Wars section of the Mi Adidas site, sneaker lovers can choose from a large selection of sneakers to personalize, including several unique metallic versions of classic Adidas styles. After choosing a shoe style, there is the option to customize the shoe with a variety of The Force Awakens images.
The images actually reveal never-before-seen scenes, characters and props from the latest installment of the Star Wars franchise, with a new set of graphics due to be released monthly until the opening of Star Wars: The Force Awakens.
Trend Themes
1. Personalized Sneakers - The customization trend in sneakers offers opportunities for brands to engage with customers on a personal level and create unique, limited edition products.
2. Branded Collaborations - Collaborations between popular brands and entertainment franchises provide opportunities to tap into loyal fan bases and create exclusive, collectible items.
3. Digital Customization - Integrating digital technology into the customization process allows for more options and personalized experiences, attracting tech-savvy consumers.
Industry Implications
1. Footwear - The footwear industry can leverage the personalized sneaker trend to enhance customer engagement and increase sales.
2. Entertainment - The entertainment industry can explore branded collaborations with fashion brands to extend their reach and create additional revenue streams for popular franchises.
3. Technology - The integration of digital customization tools within the footwear industry presents opportunities for tech companies to provide innovative solutions and enhance the customer experience.
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