The Danner x Flower Mountain Footwear Capsule Collection is Trail-Ready
Michael Hemsworth — June 23, 2020 — Fashion
References: stumptownjapan & hiconsumption
The Danner x Flower Mountain footwear capsule collection is a premium range of shoes created in collaboration between the two brands that will offer adventures with a way to stay supported when hitting their favorite trails.
The collection consists of five styles including two trail sneakers as well as three hybridized sandals that each feature a utilitarian lace-lock system with other modern accoutrements. The footwear targets the ever-increasing number of consumers seeking out shoes and sandals that are ready for off-road wear without losing sight of style needs.
The Danner x Flower Mountain footwear capsule collection utilizes a blend of premium materials that are crafted in a bespoke manner into a range of shoes that balance the needs of modern consumers. The shoes are priced starting at $122.
The collection consists of five styles including two trail sneakers as well as three hybridized sandals that each feature a utilitarian lace-lock system with other modern accoutrements. The footwear targets the ever-increasing number of consumers seeking out shoes and sandals that are ready for off-road wear without losing sight of style needs.
The Danner x Flower Mountain footwear capsule collection utilizes a blend of premium materials that are crafted in a bespoke manner into a range of shoes that balance the needs of modern consumers. The shoes are priced starting at $122.
Trend Themes
1. Hybridized Footwear - The Danner x Flower Mountain Footwear collection blurs the line between trail sneakers and sandals, creating a trend of hybridized footwear.
2. Trail-ready Shoes - The Danner x Flower Mountain Footwear collection taps into the trend of consumers seeking footwear that can handle off-road wear without sacrificing style.
3. Bespoke Materials - Crafting shoes using a blend of premium materials offers a trend of bespoke footwear that appeals to modern consumers.
Industry Implications
1. Footwear - The Danner x Flower Mountain Footwear collection offers disruptive innovation opportunities in the footwear industry for hybridized styles, trail-ready shoes, and bespoke materials.
2. Adventure and Outdoor Recreation - The Danner x Flower Mountain Footwear collection offers disruptive innovation opportunities in the adventure and outdoor recreation industry for stylish, functional footwear that can handle off-road wear.
3. Fashion and Style - The Danner x Flower Mountain Footwear collection offers disruptive innovation opportunities in the fashion and style industry for footwear that blurs the line between sneakers and sandals, creating hybridized styles that balance fashion and function.
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