The FootJoy Icon Makes Hitting the Links Funky Funky Fresh
Robyn Currie — September 24, 2009 — Fashion
When FootJoy announced last year that it was closing its Massachusetts factory, people became despondent and took to the streets in protest. Relax, the FootJoy Icon is here.
Coming in five different patterns, with up to 19 different styles, the FootJoy Icon can revolutionize your golf fashions. Available for customization with various licensed logos and school crests, on top of the traditional “full-grain leather uppers, calf-skin detailing, [and] a leather-covered “fit-bed” designed to mimic the natural shape of the foot.” (Luxist.com)
Although the FootJoy Icon looks pretty rad, it does not promise to improve your golf game.
Coming in five different patterns, with up to 19 different styles, the FootJoy Icon can revolutionize your golf fashions. Available for customization with various licensed logos and school crests, on top of the traditional “full-grain leather uppers, calf-skin detailing, [and] a leather-covered “fit-bed” designed to mimic the natural shape of the foot.” (Luxist.com)
Although the FootJoy Icon looks pretty rad, it does not promise to improve your golf game.
Trend Themes
1. Customized Golf Fashions - The trend of customizing golf apparel and accessories allows golfers to express their personal style on the golf course.
2. Licensed Logos on Golf Footwear - The trend of featuring licensed logos and school crests on golf shoes provides an opportunity for collaborations between sports brands and educational institutions.
3. Revolutionizing Golf Footwear - The trend of innovative design in golf footwear, such as the FootJoy Icon, presents opportunities for disruptive innovation in the golf industry.
Industry Implications
1. Golf Apparel - The golf apparel industry can capitalize on the trend of customized golf fashions by offering a wide range of design options for golfers.
2. Licensing and Brand Collaborations - The licensing industry can explore partnerships with golf shoe manufacturers to incorporate licensed logos and school crests on golf footwear.
3. Footwear Design - The footwear design industry can take inspiration from innovative golf shoe designs like the FootJoy Icon to create disruptive and stylish footwear for other sports.
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