'Footballer's Wives' in V Plays Up the World Cup WAG Fuss
Marissa Liu — June 19, 2010 — Fashion
References: vmagazine & designscene.net
What with the World Cup and the accompanying "scandals" involving WAGs going on right now in South Africa, the editorial 'Footballer's Wives' in V Magazine could not have been better timed. Styled by Carlyne Cerf de Dudzeele and starring stunners Alessandra Ambrosio, Dree Hemingway, Eniko Mihalik, Jacques Naude, Maryna Linchuk, Evandro Soldati, Martin Landgreve, Simon Nessman, and Constance Jablonski, the tabloid-esque spread seems ripped from today's headlines.
Sebastian Faena captured the sports and gossip-themed editorial. Click through the gallery to see more of 'Footballer's Wives' in V Magazine.
Sebastian Faena captured the sports and gossip-themed editorial. Click through the gallery to see more of 'Footballer's Wives' in V Magazine.
Trend Themes
1. Tabloid-inspired Marketing - Brands can capitalize on the popularity of tabloid-style content by incorporating it into their advertising and editorial campaigns.
2. Athlete and Celebrity Endorsements - Companies can partner with famous athletes and their significant others or entourage to promote their brand, especially during major sporting events like the World Cup.
3. Gossip and Scandal Coverage - Media outlets can amplify their readership and viewership by providing sensationalized coverage of celebrity gossip and 'scandals'.
Industry Implications
1. Fashion - Fashion designers and brands can collaborate with high-profile athletes and their partners to create collections or campaigns that capitalize on their popularity and style.
2. Media and Entertainment - Media companies can create content that feeds on the public's fascination for gossip and scandal, and leverage their existing platforms and audience to monetize on it.
3. Advertising - Ad agencies can create campaigns or social media strategies that parody or poke fun at popular tabloid stories and headlines to get people talking and sharing their content.
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