The Elevenparis and the NFL Collaboration is Nostalgic
References: elevenparis & highsnobiety
With the assistance of the National Football League, Parisian streetwear brand Elevenparis brings out the very best in classic football fashion. From iconic league bomber jacket silhouettes to team-representing T-shirt graphics, the Spring/Summer 2018 encompasses youthful vigor and the spirit of the sport. Elevenparis's rendition of football fashion is strongly informed by the colorways and logos of household names like "The Raiders, Giants, Dolphins, Redskins and the Panthers." Moreover, the Spring/Summer 2018 is a stylish testimonial to the team's legacy within the NFL. The collection is characterized by subdued nuances and vintage graphics.
The football fashion culture, so avidly advocated by high school senior and university teams in the 90s, is represented to near perfection in the Elevenparis x NFL collaboration.
The football fashion culture, so avidly advocated by high school senior and university teams in the 90s, is represented to near perfection in the Elevenparis x NFL collaboration.
Trend Themes
1. Nostalgic Fashion - The fashion industry can capitalize on millennials' love for nostalgia by incorporating vintage designs in current collections.
2. Sports-inspired Streetwear - Collaborations between sports leagues and fashion brands can lead to the creation of new collections that incorporate the spirit of the sport in streetwear fashion.
3. Team Legacy Collection - Fashion brands can create collections inspired by the legacy and history of sports teams to appeal to fans and create a sense of community through fashion.
Industry Implications
1. Fashion - Fashion brands can collaborate with sports leagues to create collections that appeal to sports fans and fashion enthusiasts alike.
2. Sports - Sports leagues can collaborate with fashion brands to expand their reach and appeal to a wider audience through streetwear fashion.
3. Marketing and Advertising - Fashion brands and sports leagues can partner together to create innovative marketing campaigns that showcase the unique aspects of their products and collaborations.
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