The Jack in the Box Food Truck Series is Being Test Marketed
Michael Hemsworth — September 14, 2017 — Lifestyle
References: brandeating
Food trucks are favored by many consumers as being one of the best ways to enjoy a quick meal that's made with artisanal ingredients, so the Jack in the Box Food Truck Series Sandwiches look to play on this notion. The sandwiches are being test marketed by the brand in Southern California and consist of the Philly Cheesesteak, Crunchy Chicken Bahn Mi and Super Bacon BLT. Each of the sandwiches are crafted with artisan-inspired ingredients such as gochujang mayo in the Crunchy Chicken Bahn Mi and prime rib steak in the Philly Cheesesteak.
The Jack in the Box Food Truck Series Sandwiches are being marketed with a fancier aesthetic to make them appealing to consumers looking to try food truck varieties without having to locate the roving restaurants.
The Jack in the Box Food Truck Series Sandwiches are being marketed with a fancier aesthetic to make them appealing to consumers looking to try food truck varieties without having to locate the roving restaurants.
Trend Themes
1. Food Truck-inspired Sandwiches - Brands can capitalize on consumers' preference for artisanal food from food trucks by integrating similar ingredients in new products.
2. Test Market Launches - Brands can introduce new products through test markets to test consumer response before scaling their launch.
3. Fancy Fast Food - Brands can elevate their fast food offerings for consumers looking for more sophisticated options.
Industry Implications
1. Fast Food - Fast food restaurants can experiment with artisanal ingredients to create new menu items that cater to evolving consumer tastes.
2. Food Trucks - Food trucks can capitalize on their popularity by partnering with fast food chains to introduce new menu items created with their signature ingredients.
3. QSR (quick Service Restaurants) - QSR chains can explore test markets to test consumer response to new, innovative menu items before rolling them out nationally.
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