These Plates are Designed to Improve Food Pics on Instagram
Vasiliki Marapas — May 8, 2015 — Tech
References: carmelwines.co.il & fastcodesign
Most of us have been guilty of taking a food pic for Instagram at one point or another. However embarrassing, sometimes a meal just looks too good not to share on social media. Unfortunately, the dim mood lighting of most four star restaurants isn't exactly conducive to taking an Instagram-worthy photo. So what's a foodie to do?
Enter the Limbo, a curved plate that's designed as a natural lightbox, reflecting light back onto the dish served upon it. The curved backbone of the Limbo, which comes in either white or black, also acts as a backdrop for the meal, instantly transforming a a typical "food pic" into a professional-looking photo. The Limbo is joined by another plate, referred to as the '360.' Like its name suggests, the plate spins 360-degrees on a Lazy Susan-like contraption, which also comes with a makeshift tripod to hold a smartphone. Both plates were designed to promote FOODOGRAPHY, a series of branded dining events by Carmel Wineries.
Though these plates are not being manufactured for the general public, they are a nod to the ways in which social media is being elevated to an art form.
Enter the Limbo, a curved plate that's designed as a natural lightbox, reflecting light back onto the dish served upon it. The curved backbone of the Limbo, which comes in either white or black, also acts as a backdrop for the meal, instantly transforming a a typical "food pic" into a professional-looking photo. The Limbo is joined by another plate, referred to as the '360.' Like its name suggests, the plate spins 360-degrees on a Lazy Susan-like contraption, which also comes with a makeshift tripod to hold a smartphone. Both plates were designed to promote FOODOGRAPHY, a series of branded dining events by Carmel Wineries.
Though these plates are not being manufactured for the general public, they are a nod to the ways in which social media is being elevated to an art form.
Trend Themes
1. Food Photography Accessories - There is a demand for creative tools and accessories that help people take better pictures of their food for social media.
2. Integration of Technology in Dining - Restaurants can leverage technology, such as specialized plates and tripods, to provide a better dining experience and encourage social media sharing.
3. Branded Dining Experiences - Brands can create unique dining events and experiences, such as FOODOGRAPHY, to engage with their customers and promote their products.
Industry Implications
1. Restaurant Industry - Restaurants can innovate by offering unique plates, lighting, and tripods that enhance the dining experience and encourage social media sharing.
2. Consumer Goods Industry - There is an opportunity for companies to create specialized kitchenware and accessories, such as the Limbo and 360 plates, that cater to the growing demand for food photography tools.
3. Branding and Marketing Industry - Brands can leverage the trend of social media food photography by creating unique dining experiences and partnering with influencers to promote their products.
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