IKEA is Testing a Food Delivery Service in Paris
Katherine Pendrill — June 24, 2019 — Business
References: fastcompany & delish
It seems that IKEA is venturing into new territory with the news that the discount furniture retailer is testing out a new food delivery service in Paris. In other words, you may soon be able to get Swedish meatballs on demand.
Though most people don't realize it, IKEA sells quite a lot of food. In fact, the retailer is actually the sixth-largest fast food distributor. With so much demand for its Swedish fare, the company has begun testing a food delivery service in Paris. Though on-demand meatballs are not yet available, the new pilot program allows customers to have beets, cabbage, salads, and salmon delivered directly to their home. If successful, the program will expand to Spain and the rest of Europe.
Image Credit: IKEA.
Though most people don't realize it, IKEA sells quite a lot of food. In fact, the retailer is actually the sixth-largest fast food distributor. With so much demand for its Swedish fare, the company has begun testing a food delivery service in Paris. Though on-demand meatballs are not yet available, the new pilot program allows customers to have beets, cabbage, salads, and salmon delivered directly to their home. If successful, the program will expand to Spain and the rest of Europe.
Image Credit: IKEA.
Trend Themes
1. Furniture Store Food Delivery - Opportunity for furniture stores to introduce and test offering food delivery services.
2. Fast Food Industry Diversification - Fast food industry players can venture into furniture and homeware retail to enhance their business model and open a new avenue of monetization.
3. On-demand Food Delivery in Europe - Future likelihood of more furniture stores offering on-demand food delivery services to gain competitive edge.
Industry Implications
1. Furniture Retail - IKEA and other furniture retailers can capitalize on their in-store food offerings by expanding to offering food delivery services.
2. Fast Food - Fast food industry players can venture into furniture and homeware retail to enhance their business model and open a new avenue of monetization.
3. Food Delivery - On-demand food delivery services can explore partnerships or direct contracts with furniture stores to allow them to offer food deliveries as part of their services.
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