The Nii Food Bar Wrappers Highlight the All-Natural Ingredients
References: niibar & packagingoftheworld
Nii is a food bar brand that offers nutritional and organic snacks with a wrapper design that highlights the use of all-natural ingredients. The bars contain vegan, soy-free, gluten free and organic food items that speaks to the brand's focus on using high-quality and premium products.
Design agency BASIC put together the packaging for Nii with a focus on putting the brand name and the ingredients at the forefront of the design. The packages feature a bright color scheme that complements the ingredients; for example, the chocolate almond chip bars are available in a dark brown wrapper whereas the peanut butter bars come in a golden package. Alongside the color scheme the wrappers include the benefits of the bars listed right on the front along with the ingredients.
Design agency BASIC put together the packaging for Nii with a focus on putting the brand name and the ingredients at the forefront of the design. The packages feature a bright color scheme that complements the ingredients; for example, the chocolate almond chip bars are available in a dark brown wrapper whereas the peanut butter bars come in a golden package. Alongside the color scheme the wrappers include the benefits of the bars listed right on the front along with the ingredients.
Trend Themes
1. Natural Ingredient Packaging - Brands can explore using packaging designs that prominently feature all-natural ingredients to appeal to health-conscious consumers.
2. Organic Snacks - Offering vegan, soy-free, gluten-free and organic snacks can appeal to consumers who are looking for healthier snack options.
3. Transparent Packaging - Using clear packaging or transparent windows on packaging can let consumers see the ingredients of a snack, providing a sense of transparency and trust in the product.
Industry Implications
1. Snack Food Industry - Snack food brands can differentiate themselves by offering snacks with natural, organic and transparent packaging to appeal to health-conscious consumers.
2. Design Industry - Design agencies can create custom packaging designs for snack food brands that emphasize all-natural ingredients and transparent packaging, creating a unique selling proposition for the brand.
3. Health and Wellness Industry - Health and wellness companies can partner with snack food brands that offer natural, organic and transparently packaged snacks to cater to consumers looking for healthier snacking options.
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