Jing Zhang Constructs Resort Buildings into a Stylized Font Design
Gil Cohen — March 4, 2013 — Art & Design
References: mazakii & theorange.co
Infusing every letter with the most fun and most luxurious parts of a resort hotel, illustrator Jing Zhang creates a font design that focuses on relaxation and pampering.
The letters are digitally constructed with a wooden look that evokes the imagery of going to the spa with the hot tubs, saunas and other indulgent accommodations. Imagery of swimming pools, water slides and ferris wheels are incorporated into the structure of the 3D-styled font, reminiscent of the fun times people have on vacation. Zhang makes each letter work as a building, transforming each one into a miniature storyboard of activity and excitement.
The resort-styled typography of Jing Zhang's font design works to make each letter it's own type of vacation destination.
The letters are digitally constructed with a wooden look that evokes the imagery of going to the spa with the hot tubs, saunas and other indulgent accommodations. Imagery of swimming pools, water slides and ferris wheels are incorporated into the structure of the 3D-styled font, reminiscent of the fun times people have on vacation. Zhang makes each letter work as a building, transforming each one into a miniature storyboard of activity and excitement.
The resort-styled typography of Jing Zhang's font design works to make each letter it's own type of vacation destination.
Trend Themes
1. Resort-themed Typography - Opportunity for creating font designs that evoke the luxurious and fun aspects of a resort hotel experience.
2. 3d-styled Fonts - Opportunity for designing visually striking fonts using 3D graphics and incorporating elements of popular vacation activities.
3. Storytelling Typography - Opportunity for using typography as a storytelling medium by transforming each letter into a miniature storyboard.
Industry Implications
1. Graphic Design - Disruptive innovation opportunity for graphic designers to create visually appealing and engaging fonts.
2. Hospitality - Opportunity for hotels and resorts to incorporate unique and visually appealing typography in their branding and marketing materials.
3. Illustration - Opportunity for illustrators to explore new ways of incorporating storytelling and visual elements into their artwork through typography.
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