This Folklore Fashion Series Features Pieces From the AMULAYA collection
Lacey-Jane Walsh — February 3, 2014 — Pop Culture
References: jentie.nl & fuckingyoung.es
This lookbook blends folklore fashion with football equipment in the most peculiar and eye-catching way. Photographer Jentie Youna Jelles captured these unusual fashion photos, which showcase pieces from designer Daniel Arosemena’s new collection 'AMULAYA.' These looks incorporate shoulder pads and numbers much like football uniforms, but players likely wouldn't intimidate opposing teams wearing these plaid-filled outfits.
The AMULAYA collection was heavily inspired by Latin American folklore. The idea behind this lookbook was to take traditional Latin American looks and make them more modern. The models featured in this series look extremely confident. They sport the same facial warpaint that football players do, and they pose in a number of defensive positions.
This incredibly folkish series helps to make sportswear a little more high fashion.
The AMULAYA collection was heavily inspired by Latin American folklore. The idea behind this lookbook was to take traditional Latin American looks and make them more modern. The models featured in this series look extremely confident. They sport the same facial warpaint that football players do, and they pose in a number of defensive positions.
This incredibly folkish series helps to make sportswear a little more high fashion.
Trend Themes
1. Folklore Fashion - Disruptive innovation opportunity: Explore the fusion of traditional ethnic fashion with modern sportswear for a unique and eclectic fashion trend.
2. Folkish Photography - Disruptive innovation opportunity: Combine unconventional fashion photography styles with folklore-inspired garments to create visually captivating and culturally rich lookbooks.
3. Sports-inspired High Fashion - Disruptive innovation opportunity: Blend elements of sports uniforms, such as shoulder pads and numbers, with high-fashion designs to create bold and unexpected statement pieces.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce a line of fashion products that embrace traditional folklore aesthetics while incorporating elements of athletic wear, targeting fashion-forward consumers.
2. Fashion Photography - Disruptive innovation opportunity: Develop a new approach to fashion photography that combines storytelling, cultural references, and unconventional styling to create impactful and visually striking campaigns.
3. Sports Apparel - Disruptive innovation opportunity: Collaborate with fashion designers to create sportswear collections that merge athletic functionality with high-fashion sensibilities, catering to the growing demand for unique and statement-making athletic apparel.
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