This Air Canada Campaign Appeals to Americans Flying to Canada
Laura McQuarrie — June 25, 2016 — World
The upcoming US elections have many Americans threatening to flee the country and thinking of flying to Canada on a one-way ticket should certain political candidates be elected. Air Canada has picked up on this and in order to become more relevant to American travelers, launched the 'Test Drive Canada' campaign.
The travel campaign introduces ways that Americans can get a taste for the country by hopping on a quick flight from major cities across the country.
As part of this campaign, Air Canada reached out to regular Twitter users and celebrities like Lena Dunham in real-time on Twitter, who suggested she might like Vancouver as a new home, following the release of results from the California primary.
The travel campaign introduces ways that Americans can get a taste for the country by hopping on a quick flight from major cities across the country.
As part of this campaign, Air Canada reached out to regular Twitter users and celebrities like Lena Dunham in real-time on Twitter, who suggested she might like Vancouver as a new home, following the release of results from the California primary.
Trend Themes
1. Political Fleeing - Opportunity for airlines to cater to Americans considering leaving their country due to political climate.
2. Localized Travel - Opportunity for airlines to promote quick flights to nearby destinations for travelers looking for a taste of a different country.
3. Real-time Engagement - Opportunity for airlines to engage with customers and potential customers through social media in real-time for personalized experiences.
Industry Implications
1. Airlines - Airlines can capitalize on the trend of Americans considering leaving the country by offering special deals and promotions.
2. Tourism - Tourism industry can create customized travel packages for local destinations to attract American travelers.
3. Social Media - Social media platforms can provide tools and analytics for airlines to effectively engage with customers and influencers in real-time.
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