The Fluff and Stuff Cookies Ads Feature Deliciously Illustrated Flavors
Leslie Chen — August 24, 2011 — Marketing
References: grey & adsoftheworld
Made to advertise the delight of filling, the Fluff and Stuff Cookies Ads illustrate flavor with fun.
Advertising agency, Grey, in Kuala Lumpur created this campaign with the idea of visuals in mind. Each of the different flavors are represented by a character; vanilla as a nun and strawberry as a vixen. Who would have thought flavors could look so good? Accompanied by the caption, "Your inner desires. Right in the middle," the Fluff and Stuff Cookies Ads are completed in the tastiest way possible.
Check out the images of the campaign for yourself to see if your taste buds respond to the illustrated flavors.
Implications - Consumers look for an element of whimsy in the products they purchase. Shoppers with hectic lifestyles look towards their items for a sense of relief from everyday responsibilities. In order to attract a greater number of customers, a company could develop more designs like this.
Advertising agency, Grey, in Kuala Lumpur created this campaign with the idea of visuals in mind. Each of the different flavors are represented by a character; vanilla as a nun and strawberry as a vixen. Who would have thought flavors could look so good? Accompanied by the caption, "Your inner desires. Right in the middle," the Fluff and Stuff Cookies Ads are completed in the tastiest way possible.
Check out the images of the campaign for yourself to see if your taste buds respond to the illustrated flavors.
Implications - Consumers look for an element of whimsy in the products they purchase. Shoppers with hectic lifestyles look towards their items for a sense of relief from everyday responsibilities. In order to attract a greater number of customers, a company could develop more designs like this.
Trend Themes
1. Whimsical Product Advertising - The use of whimsical and creative visuals in product advertising can attract consumers seeking relief from everyday responsibilities.
2. Illustrated Flavor Representation - Companies can create illustrated characters or visuals to represent different flavors of their products in order to make them more appealing to consumers.
3. Visual-driven Marketing Campaigns - Visual-driven marketing campaigns that use illustrations and characters can help communicate the unique qualities and delights of a product.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can explore the use of whimsical and visually appealing marketing campaigns to attract consumers.
2. Advertising and Marketing - Advertising and marketing agencies can leverage the trend of whimsical product advertising by offering design and creative services focused on creating visually captivating campaigns.
3. Graphic Design and Illustration - The trend of illustrated flavor representation presents opportunities for graphic design and illustration agencies to collaborate with food companies in creating visually appealing characters and visuals for their products.
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