PR Agency 'Cow' Brightens People's Day With Publicity Stunt
Louise Doherty — November 24, 2009 — Marketing
References: cowtimes.blogspot & funnyhowflowersdothat
It’s not every day you see cannons giving flower showers off the top of a bus. It’s also not every day that you get free flowers to take home. That’s what PR and brand communications agency Cow did to promote the Flower Council of Holland’s competition to win one of 1000 bunches of free flowers. Cow took a bus across the UK to cities in need of a little brightening - Basildon, Slough, Cardiff, Bristol, Wolverhampton, Coventry and Sheffield - handing out flowers and showering the inhabitants of each city with petals blasted off the top off the bus.
It was actually surprisingly hard to give away free flowers - we’ve got some great out-takes where people were very confused and downright rude, and refused to take them. But those who did stop to chat had only positive things to say, and lots of “Oh, you’ve made my day!”
The competition to win a free bunch is open until Dec 31 2009 and you can visit the links below to get the details.
It was actually surprisingly hard to give away free flowers - we’ve got some great out-takes where people were very confused and downright rude, and refused to take them. But those who did stop to chat had only positive things to say, and lots of “Oh, you’ve made my day!”
The competition to win a free bunch is open until Dec 31 2009 and you can visit the links below to get the details.
Trend Themes
1. Publicity Stunts - Opportunity for businesses to create memorable and buzz-worthy events to promote their brand.
2. Free Promotions - Offering free products or services as a marketing strategy to generate attention and goodwill.
3. Localized Marketing - Targeting specific cities or regions with tailored marketing campaigns to engage local communities.
Industry Implications
1. PR & Communications - Incorporating creative and attention-grabbing tactics to attract media coverage and build brand awareness.
2. Floral Industry - Using innovative approaches like giveaways and unique displays to attract new customers and increase sales.
3. Tourism & Events - Creating exciting and interactive experiences to attract tourists and engage local communities in different cities.
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