Stussy New York Promoted Its New Line with a Flower Installation
Riley von Niessen — September 20, 2016 — Fashion
References: stussy & highsnobiety
In order to bring more eyes to its storefront, Stussy New York included a flower installation that was made with the help of Mr. Sneeze.
In addition to hosting the many blossoms, the cart outside the brand's retail location in the city also held some of its latest offerings. Included in its capsule collection are a number of graphic t-shirts and accessories, most of which carry a New York-centered theme.
The designs on the apparel have a vintage look that comes from the old-school lettering and subdued pastel and neutral tones. While some of the t-shirts and hats that were included alongside the flower installation simply state the brand's name, others include unique imagery like a pin-up style woman who's shown with cat ears and a tail.
In addition to hosting the many blossoms, the cart outside the brand's retail location in the city also held some of its latest offerings. Included in its capsule collection are a number of graphic t-shirts and accessories, most of which carry a New York-centered theme.
The designs on the apparel have a vintage look that comes from the old-school lettering and subdued pastel and neutral tones. While some of the t-shirts and hats that were included alongside the flower installation simply state the brand's name, others include unique imagery like a pin-up style woman who's shown with cat ears and a tail.
Trend Themes
1. Floral Storefront Installations - Incorporating elaborate flower displays to the storefront as a unique way of engaging customers.
2. Vintage-themed Streetwear Collections - Using old-school lettering and subdued pastel and neutral tones to create a vintage-inspired range of streetwear apparel and accessories.
3. Ny-centered Graphic T-shirts and Accessories - Creating an apparel line that focuses on incorporating unique imagery that represents the city of New York to differentiate the brand from competitors.
Industry Implications
1. Streetwear Fashion - Looking for ways to differentiate streetwear brands through incorporating floral installations to storefronts and unique graphic designs.
2. Flower Arrangement Services - Partnering with fashion retailers to create elaborate and visually interesting flower installations for storefronts to draw in customers.
3. Interior Design and Visual Merchandising - Offering services that help in the creation of installations that combine flowers with streetwear to turn storefronts into immersive and memorable experiences.
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