The Floriano Bookstore Ads Shows "There's Always a Book That Suits You"
Meghan Young — December 19, 2013 — Marketing
References: ibelieveinadv
The Floriano Bookstore ad campaign could be considered slightly controversial. It revolves around the tag line, "There's always a book that suits you." This is illustrated through the use of certain politicians and books that the shop believes speaks to them the best. Some of the pairings include Silvio Berlusconi and the classic novel 'Lolita' as well as Barack Obama and 'The Spy Who Came in from the Cold.'
Conceived and executed by Filadélfia, an ad agenc based in Brazil, the Floriano Bookstore ad campaign was art directed by Ricardo Matos with creative direction by Dan Zecchinelli and copy writing by Manuel Rolim. Each person portrayed in the Floriano Bookstore ad campaign looks saddened by these choices. Although that might not send a great message, it is an entertaining one.
Conceived and executed by Filadélfia, an ad agenc based in Brazil, the Floriano Bookstore ad campaign was art directed by Ricardo Matos with creative direction by Dan Zecchinelli and copy writing by Manuel Rolim. Each person portrayed in the Floriano Bookstore ad campaign looks saddened by these choices. Although that might not send a great message, it is an entertaining one.
Trend Themes
1. Controversial Advertising - Opportunity for disrupting traditional ad campaigns and grabbing audience attention with provocative ads.
2. Personalized Book Recommendations - Opportunity for disrupting traditional bookstores by offering personalized book recommendations based on an individual's interests and personality traits.
3. Politicizing Book Marketing - Opportunity for disrupting traditional book marketing by catering to the political leanings of consumers and utilizing political figures in promotional materials.
Industry Implications
1. Advertising - Opportunity for ad agencies to create controversial ad campaigns that attract attention and generate buzz for their clients.
2. Bookstores - Opportunity for bookstores to adopt personalized book recommendation strategies that cater to the unique needs and preferences of individual customers.
3. Book Publishing - Opportunity to disrupt traditional book marketing strategies by incorporating political figures and catering to consumers' political leanings in book marketing campaigns.
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