Flip'd by IHOP Boasts an All-Day Dinning, To-Go and Delivery Concept
Grace Mahas — December 13, 2019 — Naughty
Fans of the iconic pancake house IHOP can now take advantage of its new fast-casual concept named Flip’d by IHOP.
Flip’d by IHOP will offer all-day dining, to-go, and delivery and boast a smaller menu version of IHOP favorites including pancake bowls. “We saw that there was some whitespace in fast breakfast with great quality products,” said Jay Johns, brand president of IHOP, a Dine Brands Global Inc. brand. “We did research on this and what we found was a lot of people were even complaining about the food they get in the morning. They liked the coffee, but they settled for a substandard food based on what they offered at the place that got the coffee. So we're flipping that on its head, we're going to have great food. And, oh, by the way, they can still get the espresso beverages,” he added.
Image Credit: IHOP
Flip’d by IHOP will offer all-day dining, to-go, and delivery and boast a smaller menu version of IHOP favorites including pancake bowls. “We saw that there was some whitespace in fast breakfast with great quality products,” said Jay Johns, brand president of IHOP, a Dine Brands Global Inc. brand. “We did research on this and what we found was a lot of people were even complaining about the food they get in the morning. They liked the coffee, but they settled for a substandard food based on what they offered at the place that got the coffee. So we're flipping that on its head, we're going to have great food. And, oh, by the way, they can still get the espresso beverages,” he added.
Image Credit: IHOP
Trend Themes
1. Fast Breakfast - The fast-casual concept of Flip'd by IHOP addresses the whitespace in the market for fast breakfast options with high-quality products.
2. All-day Dining - Flip'd by IHOP disrupts the traditional breakfast concept by offering all-day dining options, providing customers with flexibility and convenience.
3. To-go and Delivery - By incorporating to-go and delivery services, Flip'd by IHOP caters to the rising demand for convenient meal options, allowing customers to enjoy IHOP favorites wherever they are.
Industry Implications
1. Fast Casual Restaurants - This new concept from IHOP presents an opportunity for fast casual restaurants to explore innovative and convenient dining experiences.
2. Food Delivery Services - The incorporation of delivery services by Flip'd by IHOP highlights the potential for the food delivery industry to partner with established restaurant brands, expanding their customer base.
3. Coffee and Beverage Industry - The commitment to providing great food alongside espresso beverages by Flip'd by IHOP presents a chance for the coffee and beverage industry to enhance their offerings and attract a wider range of customers.
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