Mystery Ranch's Flip Backpack is Simple Yet Outfitted with All Necessities
Madison Mackay — May 7, 2018 — Fashion
References: aetherapparel & gearpatrol
Made in collaboration with AETHER, the new Mystery Ranch Flip Backpack is an elevated product from the brands that offers true intrinsic nature.
The new backpack has core features that include a simple interior, multiple pockets, an internal laptop sleeve, a water bottle pocket and durable side compression straps. The nylon body is water-resistant and is available in two handsome new colorways that are urban and rustic. With comfortable straps and a padded back insert, the bag was designed to be worn all day in all types of weather and terrain.
Made to be fully customized for each consumer, each aspect of the bag can be moved, tightened or loosened for the perfect fit. AETHER and Mystery Ranch's new Flip Backpack is available online now for $235.
The new backpack has core features that include a simple interior, multiple pockets, an internal laptop sleeve, a water bottle pocket and durable side compression straps. The nylon body is water-resistant and is available in two handsome new colorways that are urban and rustic. With comfortable straps and a padded back insert, the bag was designed to be worn all day in all types of weather and terrain.
Made to be fully customized for each consumer, each aspect of the bag can be moved, tightened or loosened for the perfect fit. AETHER and Mystery Ranch's new Flip Backpack is available online now for $235.
Trend Themes
1. Customizable Backpacks - The ability to move, tighten or loosen each aspect of the backpack allows for a personalized and perfect fit for the consumer.
2. Water-resistant Materials - The use of water-resistant nylon material ensures durability and protection for the contents, making it suitable for various weather conditions.
3. Collaborative Product Development - The successful collaboration between AETHER and Mystery Ranch showcases the potential of combining expertise from different brands to create an elevated product.
Industry Implications
1. Outdoor Gear - The durable and water-resistant backpack caters to individuals who enjoy outdoor activities and need reliable gear.
2. Fashion and Accessories - The backpack's urban and rustic colorways and sleek design appeals to fashion-forward individuals looking for functional yet stylish accessories.
3. E-commerce - The availability of the Flip Backpack online highlights the continued growth and opportunities in the e-commerce industry for niche and customizable products.
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