The Flavor + 3,450 Cigarettes Video Wants Viewers to Quit
Jason Soy — June 19, 2011 — Art & Design
References: vimeo & designyoutrust
I'm actually surprised there isn't more cigarette art like the piece featured in this Flavor + 3,450 Cigarettes video. After all, people have been using burned toast to craft some nifty masterpieces for awhile now; you'd think artists would have applied that same concept to cigarettes long ago.
The Flavor + 3,450 Cigarettes video documents the process of turning 3,400 cigarettes into the art installation known as 'Flavor.' Certain cigarettes were half-smoked to reveal the nicotine and create the contrast needed to spell out the word "Flavor." The project hopes to generate awareness against smoking and tobacco companies while using the same marketing tactics that tobacco companies use themselves. Now that's fighting fire with fire.
You can see the 'Flavor' installation piece at The Museum for the Printing Arts in Germany.
The Flavor + 3,450 Cigarettes video documents the process of turning 3,400 cigarettes into the art installation known as 'Flavor.' Certain cigarettes were half-smoked to reveal the nicotine and create the contrast needed to spell out the word "Flavor." The project hopes to generate awareness against smoking and tobacco companies while using the same marketing tactics that tobacco companies use themselves. Now that's fighting fire with fire.
You can see the 'Flavor' installation piece at The Museum for the Printing Arts in Germany.
Trend Themes
1. Cigarette Art - Exploring the use of cigarettes as a medium for artistic expression presents disruptive innovation opportunities in the art industry.
2. Anti-smoking Campaigns - Leveraging creative and unconventional approaches, such as using cigarette art installations, can disrupt traditional methods of raising awareness against smoking.
3. Alternative Marketing Tactics - Adopting the marketing strategies used by tobacco companies, but with an anti-smoking message, presents disruptive innovation opportunities in the advertising and public relations industry.
Industry Implications
1. Art - The art industry can embrace cigarette art as a disruptive innovation to attract attention, challenge norms, and spark conversations.
2. Healthcare - Healthcare professionals and public health organizations can collaborate with artists to create impactful anti-smoking campaigns that disrupt traditional tobacco control efforts.
3. Advertising - The advertising industry can explore alternative marketing tactics inspired by tobacco companies, but with a focus on promoting anti-smoking messages, challenging conventional advertising approaches.
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