The 'Flash-Kick' Event Promotes Samsung
Josh Mears — January 15, 2012 — Marketing
References: mememachine.viralvideochart & scaryideas
Commuting through the train station can be dull, but Samsung has kicked up the excitement with their PR stunt 'Flash-Kick.' Increasing excitement towards Samsung was the main goal; however, Flash-Kick also helped liven up a daily commute for many passersby in London’s Victoria Station.
Flash-Kick was announced over the PA system at the London train station. As many commuters turned their heads, attention focused on a very small square indoor soccer arena. One player started showing off skills before being joined by another, after a minute a man dressed as a referee hopped in and got the game going. The players showcased their skills for Samsung.
The event was orchestrated to announce Samsung newly formed partnership with ESPN. Galaxy smartphones were loaned out so that onlookers could capture this event, which will be converted into an ad entitled Project Teamwork.
Flash-Kick was announced over the PA system at the London train station. As many commuters turned their heads, attention focused on a very small square indoor soccer arena. One player started showing off skills before being joined by another, after a minute a man dressed as a referee hopped in and got the game going. The players showcased their skills for Samsung.
The event was orchestrated to announce Samsung newly formed partnership with ESPN. Galaxy smartphones were loaned out so that onlookers could capture this event, which will be converted into an ad entitled Project Teamwork.
Trend Themes
1. Interactive PR Stunts - Creating interactive and immersive PR stunts can help increase excitement and engagement with a brand.
2. Partnerships with Sports Media - Establishing partnerships with sports media outlets allows brands to reach a wider audience and enhance their brand image.
3. Mobile Content Creation - Enabling onlookers to capture events using loaned smartphones showcases the potential for mobile content creation in advertising and marketing.
Industry Implications
1. Advertising - The advertising industry can leverage interactive PR stunts to create memorable campaigns that resonate with consumers.
2. Sports Media - Partnering with sports media outlets provides opportunities for brands to expand their reach and engage with sports enthusiasts.
3. Mobile Technology - The mobile technology industry can explore opportunities in providing advanced devices and content creation tools for capturing and sharing events in real-time.
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