Rev’d Fitness Introduces the Powerhouse Fitness Modality
References: insider.fitt.co
Rev’d Fitness is expanding its offerings with the introduction of Powerhouse, a new fitness modality that combines Pilates-inspired training, strength exercises, and cardio elements using the X-Former machine. This high-intensity, low-impact workout is designed to help participants build strength, confidence, and overall fitness in a supportive and motivating environment.
As the third fitness modality under the Rev’d Fitness brand, Powerhouse complements the brand's existing programs, which are Rev’d-X (strength training with dumbbells) and Rev’d Indoor Cycling. The first Powerhouse studio will open in Portland, Oregon, in March 2025 and will be operated by franchisee Kirstie Teasdale. The grand opening event will celebrate Women’s History Month by highlighting female-owned businesses in the community.
Rev’d Founder and Co-CEO Meaghan St. Marc, expressed excitement abut the launch: "We recognize the importance of cross-training and want Rev’d to be a holistic fitness brand that offers athletes all the workouts they need to reach their greatest potential”
Image Credit: Rev’d Fitness
As the third fitness modality under the Rev’d Fitness brand, Powerhouse complements the brand's existing programs, which are Rev’d-X (strength training with dumbbells) and Rev’d Indoor Cycling. The first Powerhouse studio will open in Portland, Oregon, in March 2025 and will be operated by franchisee Kirstie Teasdale. The grand opening event will celebrate Women’s History Month by highlighting female-owned businesses in the community.
Rev’d Founder and Co-CEO Meaghan St. Marc, expressed excitement abut the launch: "We recognize the importance of cross-training and want Rev’d to be a holistic fitness brand that offers athletes all the workouts they need to reach their greatest potential”
Image Credit: Rev’d Fitness
Trend Themes
1. Hybrid Fitness Regimens - Integrating Pilates with strength and cardio exercises creates a comprehensive workout experience that caters to diverse fitness needs.
2. Low-impact High-intensity Workouts - Fitness enthusiasts can achieve intense training results while minimizing joint stress, appealing to a broader range of participants.
3. Community-driven Fitness Events - Launching fitness programs with local celebrations encourages community engagement and supports small businesses.
Industry Implications
1. Fitness Franchising - Expanding fitness programs through franchising allows rapid growth and local entrepreneurship opportunities in the wellness sector.
2. Women-owned Business Initiatives - Supporting female entrepreneurs in the fitness industry aligns with broader movements for gender equality in business.
3. At-home Fitness Equipment - As more consumers seek hybrid workout styles, demand for versatile home fitness equipment like the X-Former is set to rise.
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