'Fishermen Call' Serves as an Unusual Alarm Clock
Ellen Smith — May 15, 2017 — Marketing
References: mikeshouts & odditycentral
Fisherman Call is a free service introduced in Japan aimed at people who have trouble waking up in the morning. This unconventional alarm service has real fishermen from one of the world's top fishing grounds, the Sanriku region, call registered users at their requested time to strike up a conversation, waking them up.
To participate, users have to register online, providing their name, phone number and what time they would like to be woken up at. Users even have the option of selecting a specific fisherman to wake them up based several profiles available on this site.
The main purpose behind this campaign is to create an interest in the country's oldest, but dwindling profession by connecting the fishermen with Japan's youth. Smart technology has the capability to do a multitude of tasks, but the added element of nostalgia, and genuine human connection are factors which contribute to this company's success.
To participate, users have to register online, providing their name, phone number and what time they would like to be woken up at. Users even have the option of selecting a specific fisherman to wake them up based several profiles available on this site.
The main purpose behind this campaign is to create an interest in the country's oldest, but dwindling profession by connecting the fishermen with Japan's youth. Smart technology has the capability to do a multitude of tasks, but the added element of nostalgia, and genuine human connection are factors which contribute to this company's success.
Trend Themes
1. Personalized Wake-up Calls - The Fishermen Call service offers a personalized wake-up call experience, showcasing the trend of customized services in the alarm clock industry.
2. Nostalgia Marketing - Fishermen Call taps into nostalgia to connect with Japan's youth, highlighting the trend of using nostalgia as a marketing strategy.
3. Human Connection Technology - The Fishermen Call service combines smart technology with genuine human connection, illustrating the trend of incorporating emotional elements into technological solutions.
Industry Implications
1. Alarm Clock Industry - The Fishermen Call service presents disruptive innovation opportunities in the traditional alarm clock industry by offering a unique wake-up call experience.
2. Tourism Industry - Fishermen Call promotes tourism in the Sanriku region by bringing attention to the local fishermen and creating interest in their profession.
3. Marketing Industry - The success of Fishermen Call demonstrates the potential for nostalgia marketing strategies to connect with a younger target audience in Japan.
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