Zillow's RealEstate.com Caters to First Time Home Buyers
Ellen Smith — January 4, 2018 — Lifestyle
References: realestate & businessinsider
Contrary to popular belief, Millennials do have an interest in buying homes, but between student debt, striving for a work/life balance and a general lack of information regarding the housing market, many individuals of this age bracket struggle to imagine being a first time home buyer. Which is precisely why the housing platform, Zillow, introduced Realestate.com - a Millennial-focused website that's helping those between the ages of 18 and 34 find an abode to call their own.
The first step of this user-friendly site is to simply select a desired city in the United States. After plugging in their appropriate home requirements and price limitations, the user will be directed to a wide selection of various homes, all accompanied with information and clear images. The website offers the Millennial buyer more autonomy and inspiration when searching for a home, while eliminating the need to contact a real estate agent.
The first step of this user-friendly site is to simply select a desired city in the United States. After plugging in their appropriate home requirements and price limitations, the user will be directed to a wide selection of various homes, all accompanied with information and clear images. The website offers the Millennial buyer more autonomy and inspiration when searching for a home, while eliminating the need to contact a real estate agent.
Trend Themes
1. Millennial Home Buying - Disruptive innovation opportunity: Develop online platforms that offer a user-friendly and autonomous experience for Millennial home buyers, providing them with information and inspiration without the need for a real estate agent.
2. Technology-driven Housing Market - Disruptive innovation opportunity: Embrace technology to create streamlined and efficient processes in the housing market, catering to the information needs of Millennials and removing barriers to entry.
3. User-friendly Real Estate Websites - Disruptive innovation opportunity: Create intuitive and visually appealing real estate websites that cater to Millennials by offering easy-to-use search functions, clear property information, and high-quality images.
Industry Implications
1. Real Estate - Disruptive innovation opportunity: Integrate technology and user-centric design into the real estate industry to appeal to Millennials and enhance the home buying experience.
2. Technology - Disruptive innovation opportunity: Develop innovative solutions and platforms that leverage technology to address the needs of Millennials in the housing market.
3. Marketing - Disruptive innovation opportunity: Create targeted marketing strategies that focus on Millennial home buyers, highlighting the benefits of online platforms and user-friendly experiences.
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