Sulwhasoo's First Care Activating Serum is Now Elevated by Aroma
Laura McQuarrie — June 14, 2019 — Fashion
References: us.sulwhasoo & allure
The Sulwhasoo First Care Activating Serum is Korea's best-selling serum and now the anti-aging skincare product is available in five limited-edition scents that boast mood-boosting properties. The four new scented serums from the K-beauty brand blur the line between personal fragrance and skincare, all the while offering the benefits that consumers have come to know and rely on. The balancing and hydrating skincare serum boasts five carefully selected Korean herbal ingredients, all of which are suited to those with sensitive skin.
While Capturing Moment boasts the energizing, fruity scent of Korean raspberry and apricot, Forest Morning provides an aromatic experience that reminds of walking through a fresh green forest with white sandalwood and Korean pine. The other scented serums from Sulwhasoo are the spicy Inner Fullness with ginger and ginseng and delicate Gentle Blossom.
While Capturing Moment boasts the energizing, fruity scent of Korean raspberry and apricot, Forest Morning provides an aromatic experience that reminds of walking through a fresh green forest with white sandalwood and Korean pine. The other scented serums from Sulwhasoo are the spicy Inner Fullness with ginger and ginseng and delicate Gentle Blossom.
Trend Themes
1. Scented Skincare - The introduction of scented serums blurs the line between personal fragrance and skincare, offering mood-boosting properties.
2. Mood-boosting Products - Consumers are seeking products that offer mood-boosting benefits, making scented serums a disruptive innovation opportunity.
3. Korean Beauty - The popularity of K-beauty brands like Sulwhasoo creates opportunities for incorporating unique scents into skincare products.
Industry Implications
1. Skincare - The skincare industry can explore the development of scented serums to tap into the growing demand for multi-functional and mood-enhancing products.
2. Fragrance - The fragrance industry can collaborate with skincare brands to create scented serums that offer both skincare benefits and mood-boosting scents.
3. Wellness - The wellness industry can incorporate scented serums as a holistic approach to skincare, promoting emotional well-being along with physical benefits.
5.1
Score
Popularity
Activity
Freshness
