First Aid Beauty's Color Corrector Simplifies Application
Mishal Omar — February 13, 2017 — Fashion
References: refinery29 & sephora
Color-correcting can be a daunting task for individuals who are new to wearing makeup, or who simply do not enjoy the details involved in its application – but the brand First Aid Beauty aims to make the process simpler.
The 'Hello FAB 3 in 1 Superfruit Color Correcting Cushion' product comes in the form of a cushion compact that features swirls of green, purple and pink colors. In makeup practices, green products are used to counteract red skin, pink is used to even out the skin tone and purple is used to brighten it. Rather than complicating the process, these colors exist together in the First Aid Beauty Cushion and can be swept all over the face. The various tones will come together to even out the skin's complexion, ensuring that the wearer does not require too much foundation in order to cover up skin imperfections.
This color-correcting cushion is ideal for individuals who enjoy experimenting with makeup but would like a simple method of doing so.
The 'Hello FAB 3 in 1 Superfruit Color Correcting Cushion' product comes in the form of a cushion compact that features swirls of green, purple and pink colors. In makeup practices, green products are used to counteract red skin, pink is used to even out the skin tone and purple is used to brighten it. Rather than complicating the process, these colors exist together in the First Aid Beauty Cushion and can be swept all over the face. The various tones will come together to even out the skin's complexion, ensuring that the wearer does not require too much foundation in order to cover up skin imperfections.
This color-correcting cushion is ideal for individuals who enjoy experimenting with makeup but would like a simple method of doing so.
Trend Themes
1. Simplified Makeup Application - Products that simplify makeup application could disrupt the traditional makeup routine.
2. Multi-functional Makeup Products - Makeup products that do more than one job, such as color-correcting and evening out skin tone, may be the future of the makeup industry.
3. Inclusive Beauty Products - Beauty products that cater to diverse skin tones and types could disrupt the beauty industry and make makeup more accessible for all consumers.
Industry Implications
1. Cosmetics - The cosmetics industry could benefit from creating more multi-functional products that simplify makeup application.
2. Beauty - The beauty industry could benefit from developing more inclusive products that cater to diverse skin tones and types.
3. Fashion - Fashion brands could incorporate simplified makeup products into their lines to provide consumers with a complete fashion and beauty experience.
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