The Merlot Skin Care Advanced Repair Fine Lines Cream is Celebratory
Michael Hemsworth — October 21, 2021 — Marketing
References: merlotskincare & drugstorenews
The Merlot Skin Care Advanced Repair Fine Lines Cream is a celebratory skincare product being launched by the brand to mark its 20th anniversary and offer consumers a way to greatly enhance their regime. The product is formulated with vitamin C along with shea butter to help protect and moisturize the skin, while the use of age-reserving peptides in the formula aids with keeping skin look youthful. The cream will help to firm the skin and reduce the appearance of dark spots.
Founder and CEO Wayne Beckley commented on the inspiration behind the new Merlot Skin Care Advanced Repair Fine Lines Cream and the brand's anniversary saying, "We’re so grateful to our longtime customers, many who have been with us from the very beginning. We’ve always wanted to deliver products that really work for people. Being an independent brand has given us the agility to respond to what customers are asking for.”
Founder and CEO Wayne Beckley commented on the inspiration behind the new Merlot Skin Care Advanced Repair Fine Lines Cream and the brand's anniversary saying, "We’re so grateful to our longtime customers, many who have been with us from the very beginning. We’ve always wanted to deliver products that really work for people. Being an independent brand has given us the agility to respond to what customers are asking for.”
Trend Themes
1. Age-reserving Peptide Skincare - Formulating skincare products with age-reserving peptides will become a common trend among skincare brands.
2. Commendation-inspired Anniversary Products - Brands will start creating limited edition skincare products as a way to celebrate their anniversary and show appreciation to their customers.
3. Dark Spot Reduction Formulae - More skincare brands will begin to incorporate formulas and ingredients targeted at reducing the appearance of dark spots.
Industry Implications
1. Skincare - Skincare brands will greatly benefit from creating skincare products that incorporate age-reserving peptides.
2. Beauty - Limited edition commemoration-inspired beauty products will become popular among customers and a new area of focus for beauty brands.
3. Personal Care - Personal care brands must begin to incorporate specialized formulas and ingredients designed to target specific skincare needs like dark spot reduction.
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